One day in the early 1900s, a prominent American businessman named Claude C. Hopkins was approached by an old friend with an amazing new creation: a minty, frothy toothpaste named “Pepsodent” that, he promised, was going to be huge.
TED Talks It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Paul Adams, a Global Brand Manager at Facebook, had some bad news for services like Klout and PeerIndex at this year's Social Media Week event cluster: Social influence doesn't matter. Let's entertain that idea for a minute.