Psychology and Marketing
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Psychology and Marketing
What makes us decide, buy, sell, do or not
Curated by Martin Talks
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Computer, read my lips

Computer, read my lips | Psychology and Marketing | Scoop.it
A computer is being taught to interpret human emotions based on lip pattern, according to research published in the International Journal of Artificial Intelligence and Soft Computing.

Via Dimitris Agorastos
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Your Best Brand Asset Is Understanding Yourself

Your Best Brand Asset Is Understanding Yourself | Psychology and Marketing | Scoop.it
You're a beautiful and unique snowflake. But does your personal brand--honestly--reflect that?
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Applying the science of decision making to marketing | Features | Research

Applying the science of decision making to marketing | Features | Research | Psychology and Marketing | Scoop.it
Matthew Willcox of Draftfcb’s Institute of Decision Making discusses his mission to align science with human understanding and help brands get to grips with the consumer psyche.
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The Psychology of Online Influence | spreading jam

The Psychology of Online Influence | spreading jam | Psychology and Marketing | Scoop.it
Ever since the switch to Facebook Timeline there have been many debates around what type of content brands should be posting in order to inspire comments, likes...
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The Perfected Self

The Perfected Self | Psychology and Marketing | Scoop.it
B. F. Skinner’s notorious theory of behavior modification was denounced by critics 50 years ago as a fascist, manipulative vehicle for government control.
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6 Emotions You Need To Create To Go Viral On Social Media - Jeffbullas's Blog

6 Emotions You Need To Create To Go Viral On Social Media - Jeffbullas's Blog | Psychology and Marketing | Scoop.it
Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread.

Via Dr. Susan Bainbridge
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Keith Barry does brain magic | Video on TED.com

Keith Barry does brain magic | Video on TED.com | Psychology and Marketing | Scoop.it
TED Talks First, Keith Barry shows us how our brains can fool our bodies -- in a trick that works via podcast too. Then he involves the audience in some jaw-dropping (and even a bit dangerous) feats of brain magic.
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Is responding to food as a reward the same thing as food addiction? - Boing Boing

Is responding to food as a reward the same thing as food addiction? - Boing Boing | Psychology and Marketing | Scoop.it
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Cavemen consumers crave stories according to DraftFCB | News | M&M

Cavemen consumers crave stories according to DraftFCB | News | M&M | Psychology and Marketing | Scoop.it
Despite our technological prowess and expertise, we are all still cavemen wanting to tell stories around the fire according to DraftFCB’s global digital lead Martin Talks.
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The Mythology of Social Influence | Social Media Today

The Mythology of Social Influence | Social Media Today | Psychology and Marketing | Scoop.it
 Social influence is the opposite of the weather.  Unlike the weather, everyone is talking about social influence–and it seems like everyone is doing something about it.
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Has the Internet become an external hard drive for the brain?

Has the Internet become an external hard drive for the brain? | Psychology and Marketing | Scoop.it

Last year's annual question posed by Edge was "How is the Internet changing the way you think?" Several psychologists answered that it was becoming an extension of their minds.


Via David McGavock, Roger Gorman, Barbara Lond, Aaron Balick
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Hidden Value in Consumers’ Decisions: Driving advocacy with post-purchase engagement | warc.com

Hidden Value in Consumers’ Decisions: Driving advocacy with post-purchase engagement | warc.com | Psychology and Marketing | Scoop.it
Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers'...
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Mobile addiction: Why we cannot put down our devices and 7 ways brands can tap into the fix - Mobile Marketer - Columns

Mobile addiction: Why we cannot put down our devices and 7 ways brands can tap into the fix - Mobile Marketer - Columns | Psychology and Marketing | Scoop.it
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John X. KennyAdoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.
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Group Size, Robin Dunbar, and the Magic of 150

Group Size, Robin Dunbar, and the Magic of 150 | Psychology and Marketing | Scoop.it
Online discount stock brokerage that makes dollar cost averaging easy and automatic, offering dollar based investing, no account or investment minimums, online account statements, and low transaction fees.
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The Benefits of Being Bilingual

The Benefits of Being Bilingual | Psychology and Marketing | Scoop.it
Samuel Beckett, born in a suburb of Dublin in 1906, was a native English speaker. However, in 1946 Beckett decided that he would begin writi...
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Hunters of Myths: Why Our Brains Love Origins

Hunters of Myths: Why Our Brains Love Origins | Psychology and Marketing | Scoop.it
Perhaps it’s Adam and Eve and the quest for knowledge, the apple a symbol of new discovery, with subtle undertones of lust for ever-growing innovation. Or maybe, Isaac Newton, sitting under an apple tree when the apocryphal falling fruit prompted his theory of gravity. Or maybe, it’s another story entirely: that of Alan Turing, the shy British mathematician who is embraced as the founding father of computer science and artificial intelligence both.

Via Paulo Furtado
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Internet use clouds millennials' ability to read body language - FCW.com (blog)

Internet use clouds millennials' ability to read body languageFCW.com (blog)In his own research, which appeared in the Journal of Applied Social Psychology, Mullen argues that exposure to digital media reconfigures the neural networks of young...

Via Graham Jones
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Dan Gilbert asks, Why are we happy? | Video on TED.com

TED Talks Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we’ll be miserable if we don’t get what we want. Our "psychological immune system" lets us feel truly happy even when things don’t go as planned.
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Facebook May Not Be So Friendly For Those With Low Self-Esteem : NPR

They complain a bit more than everyone else, and they often share their negative views and feelings when face to face with friends and acquaintances. Researchers wondered whether those behavior patterns would hold true online.
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BPS Research Digest: Mild intoxication aids creative problem solving

BPS Research Digest: Mild intoxication aids creative problem solving | Psychology and Marketing | Scoop.it
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