In recent years, we have come to understand a lot more about how we all make decisions. Given that 95% of decision making is unconscious, how do we know what is going on in people’s heads and plan our...
What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose.
Science hasn't been easy on the paranormal, routinely deflating fantastic claims by hucksters purporting psychic abilities. So wouldn't it be ironic if scientists were on the verge of making paranormal-like abilities a reality?
By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that...
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