Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers'...
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Scooped by Martin Talks onto Psychology and Marketing |
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Government's behavioural insight team, which tries to change voters' behaviour without legislation, to be spun off as mutual Delete the scoop?
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Got your ticket for the Chinwag Psych, May 9 event yet? Delete the scoop?
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I hear voices in my head. Well, not voices, plural. Just a voice, singular. As far as I know, I'm not schizophrenic or mentally ill (in a clinically diagnosable way). I would be completely adrift Delete the scoop?
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What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Delete the scoop?
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Scientists are now one step closer to reading human minds with machines. A new Cornell University study successfully used fMRI machines to detect mental pictures of other people. Delete the scoop?
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This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.... Delete the scoop?
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Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation. Delete the scoop?
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There’s more to why we like music than just a catchy beat or an easy karaoke tune. Delete the scoop?
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Scientists have identified brain regions that decide what’s valuable. Why are most economists ignoring them? Delete the scoop?
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Restaurants around the country are revising their menus, hoping that some combination of prices, adjectives, fonts, type sizes and colors can coax diners into spending more money. Delete the scoop?
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Last year's annual question posed by Edge was "How is the Internet changing the way you think?" Several psychologists answered that it was becoming an extension of their minds. Via David McGavock, Roger Gorman, Barbara Lond, Aaron Balick Delete the scoop?
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Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers'...
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Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains... Delete the scoop?
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Memory recall and formation can be improved simply by clenching the fists for 90 seconds, a study suggests. Delete the scoop?
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Hablan dos idiomas? You should, if you know what's good for you Delete the scoop?
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Looking to attract more customers to your website? New research on media sites suggests that using a "brain friendly" design might do the trick. Delete the scoop?
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Science hasn't been easy on the paranormal, routinely deflating fantastic claims by hucksters purporting psychic abilities. So wouldn't it be ironic if scientists were on the verge of making paranormal-like abilities a reality? Delete the scoop?
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Create. Inform. Engage. | Journalism training, media news & how to's Delete the scoop?
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The bionic man featured in a Channel 4 documentary this week may not be a realistic copy of a human - but robots prompt questions about what we want from our most sophisticated machines. Delete the scoop?
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By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that... Delete the scoop?
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A 3D map of the entire human brain reveals that our brains are strikingly similar, sharing the same basic molecular blueprint. Delete the scoop?
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A computer is being taught to interpret human emotions based on lip pattern, according to research published in the International Journal of Artificial Intelligence and Soft Computing. Via Dimitris Agorastos Delete the scoop?
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You're a beautiful and unique snowflake. But does your personal brand--honestly--reflect that? Delete the scoop?
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