Psychology and Marketing

The 3D food printer could one day be used to feed astronauts on long-duration space missions.

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains...

Memory recall and formation can be improved simply by clenching the fists for 90 seconds, a study suggests.

Hablan dos idiomas? You should, if you know what's good for you

Looking to attract more customers to your website? New research on media sites suggests that using a "brain friendly" design might do the trick.

Science hasn't been easy on the paranormal, routinely deflating fantastic claims by hucksters purporting psychic abilities. So wouldn't it be ironic if scientists were on the verge of making paranormal-like abilities a reality?

The bionic man featured in a Channel 4 documentary this week may not be a realistic copy of a human - but robots prompt questions about what we want from our most sophisticated machines.

Government's behavioural insight team, which tries to change voters' behaviour without legislation, to be spun off as mutual

Got your ticket for the Chinwag Psych, May 9 event yet?

I hear voices in my head. Well, not voices, plural. Just a voice, singular. As far as I know, I'm not schizophrenic or mentally ill (in a clinically diagnosable way). I would be completely adrift

What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose.

Scientists are now one step closer to reading human minds with machines. A new Cornell University study successfully used fMRI machines to detect mental pictures of other people.

This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace....

Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation.

There’s more to why we like music than just a catchy beat or an easy karaoke tune.

Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers'...