Why We Love Independence, Individuality, and Starbucks | Psychology and Brain News | Scoop.it

In those times, we tend to attach ourselves to things that are familiar as an anchor. There are lots of things that we might use for that anchor. One of them is the places we shop. Shopping at a familiar chain store after moving provides a sense of balance to counteract the chaotic feelings we might have as we try to re-root ourselves in a new home.