Psychology and Br...
Follow
Find tag "advertising"
22.2K views | +0 today
Psychology and Brain News
Latest news on psychology, mental health, neural and behavioral sciences
Your new post is loading...
Your new post is loading...
Scooped by Dimitris Agorastos
Scoop.it!

Your brain knows which ads are winners, better than you do: Study on smokers' brains may mark dawn of new age in advertising

Your brain knows which ads are winners, better than you do: Study on smokers' brains may mark dawn of new age in advertising | Psychology and Brain News | Scoop.it

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.

more...
No comment yet.
Scooped by Dimitris Agorastos
Scoop.it!

Are we really blind to Internet banners?

Are we really blind to Internet banners? | Psychology and Brain News | Scoop.it

It's a line of research that Google doesn't want you to know about. Many studies suggest people have a habit of simply ignoring web banners on Internet sites - a phenomenon known as banner blindness.

more...
No comment yet.