Psychology and Brain News
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Psychology and Brain News
Latest news on psychology, mental health, neural and behavioral sciences
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Neuroeconomics: Studying brain responses gives marketers increased ability to predict how people make decisions

Neuroeconomics: Studying brain responses gives marketers increased ability to predict how people make decisions | Psychology and Brain News | Scoop.it

By using MRI to study the brain, Dr. Ming Hsu found a method to characterize how the different regions of the brain function in concert to enable people to anticipate and respond to competitors' behavior.

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Deric Bownds' MindBlog: The psychology of perceived wealth.

Deric Bownds' MindBlog: The psychology of perceived wealth. | Psychology and Brain News | Scoop.it

We studied the perception of wealth as a function of varying levels of assets and debt. We found that with total wealth held constant, people with positive net worth feel and are seen as wealthier when they have lower debt

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Researchers find risk-taking behavior rises until age 50

Researchers find risk-taking behavior rises until age 50 | Psychology and Brain News | Scoop.it
Willing to risk your knowledge, skills and monetary reward in competition?
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Neuroscience helps explain how we handle money

Neuroscience helps explain how we handle money | Psychology and Brain News | Scoop.it

What role does your brain play in the pursuit and handling of money? Brian Knutson, a neuroscientist, studies the brain as it relates to money. Knutson uses special MRI images in his experiments while people are handling money. One thing he’s found is that when cash is offered to someone, dopamine is released in the nucleus accumbens, a part of the brain that is involved in reward and addiction.


Via Sakis Koukouvis
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Do consumers prefer to pay $29 for 70 items or get 70 items for $29?

Do consumers prefer to pay $29 for 70 items or get 70 items for $29? | Psychology and Brain News | Scoop.it
Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a new study in the Journal of Consumer Research.
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