Psychologie du consommateur
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[Publi] L'impact des images sur votre communication

[Publi] L'impact des images sur votre communication | Psychologie du consommateur | Scoop.it
L'image s'inscrivant aujourd'hui dans le quotidien des marques, mieux vaut être vigilant quant au choix des photos ou des vidéos utilisées pour les incarner. Le point avec Karen Seror, directrice de la communication de Fotolia.
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[Vidéo] Christophe Ginisty: « Les foules sont devenues un média à part entière »

Christophe Ginisty organise la seconde édition de ReputationWar, une conférence axée sur la réputation, qui se tient ce vendredi 17 janvier au Théâtre des Variétés à Paris. FrenchWeb lui a demandé comment il gère personnellement sa réputation, et quels sont les nouveaux enjeux liés à la gestion de sa réputation sur les différents médias sociaux.

(...)

 


Via Mon-Habitat Web
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Vie toxique's curator insight, January 13, 2014 9:10 AM

Un des premiers blogueurs français, avec Eric Dupin et Loïc Le Meur, dont j'ai suivi assidument le parcours.

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The Psychology of Trust and Social Media.

The Psychology of Trust and Social Media. | Psychologie du consommateur | Scoop.it
“The concept of trust is one that influences our decisions daily.” The psychology of trust on social media So, what is happening in ‘mind’ as trust is built? "When you first meet someone you need t...

Via Constantin Ionel Milos / Milos Constantin
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Inciter la confiance pour provoquer le partage. La psychologie des medias sociaux.

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Real Business - Consumer psychology holds key to success for retail’s digital future

Real Business - Consumer psychology holds key to success for retail’s digital future | Psychologie du consommateur | Scoop.it

"Online retail is one part of the economy that is really doing well. Indeed, the statistics show it is a substantial success story bringing in record business for firms like John Lewis ..."


Via Leona Ungerer
Paulina Deik's insight:

L'avenir de retail se trouve dans la psychologie! 

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Netflix is studying the way its users watch TV–and, yes, they're bingeing.

Netflix is studying the way its users watch TV–and, yes, they're bingeing. | Psychologie du consommateur | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 15, 2013 6:54 AM


John Jurgensen:  "The streaming video company is releasing data showing that half the users it studied watch an entire season—up to 22 episodes—in one week" ...

Mariale Peñalosa Arguijo's curator insight, December 15, 2013 12:25 PM

add your insight...

 10
Sara Hilliger's curator insight, December 15, 2013 8:33 PM

The way we watch TV is changing - we no longer gather in groups to watch our favorite shows, we watch by ourselves, and we do it in large chunks.  TV has gone from being a bonding activity to a solitary indulgence, and the negative conotation that used to come withn that is going away.

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Interviews are About Understanding the Psychology of the Interviewer

Interviews are About Understanding the Psychology of the Interviewer | Psychologie du consommateur | Scoop.it
We may not recognize or admit it, but each of us is driven by our own personal psychology–and so is the interviewer.

Via Thomas Faltin
Paulina Deik's insight:

Comprenez la psychologie de votre interviewer et decrochez chaque projet qui vous interesse. 

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(Video) The Psychology Of Success - Keeping Your Goals To Yourself!

(Video) The Psychology Of Success - Keeping Your Goals To Yourself! | Psychologie du consommateur | Scoop.it
After hitting on a brilliant new life plan, our first instinct is to tell someone -- but Derek Sivers says it's better to keep your goals a secret.

Via Luis Valdes
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Belkacem Nabout's curator insight, December 11, 2013 1:44 PM

UN INVESTISSEMENT des plus sérieux et des plus humanistes . PAYEZ UN OU PLUSIEURS PANNEAUX SOLAIRES....des professionnels s'occuperont de l'exploitation et de la maintenance ; vous aurez 20% d’intérêt durant 20 ans; car ce panneau restera le votre durant 20 ans et en plus il est assuré auprès de l'une des meilleures sociétés d'assurance au monde pendant toute sa durée de vie. Possibilité de visite.
http://home.worldgn.com/lang/fr/?u=belgouche

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The Psychology of Branding: 3 Things Marketers Should Know - iMedia Connection (blog)

The Psychology of Branding: 3 Things Marketers Should Know - iMedia Connection (blog) | Psychologie du consommateur | Scoop.it
The Psychology of Branding: 3 Things Marketers Should Know
iMedia Connection (blog)
As any marketer is acutely aware, the point of marketing is to persuade consumers to notice and ultimately purchase a product or service.

Via Thomas Faltin
Paulina Deik's insight:

Psychologie de la marque - a lire !

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The Psychology of Video Game Nostalgia

The Psychology of Video Game Nostalgia | Psychologie du consommateur | Scoop.it
Remember Odysseus, the hero from the 2,800 year old Greek play The Odyssey?
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» New Research Finds Memories Are ‘Geotagged’ - Psych Central News

» New Research Finds Memories Are ‘Geotagged’   - Psych Central News | Psychologie du consommateur | Scoop.it
Researchers have discovered that brain cells encode spatial information with “geotags” that are activated immediately before those memories are rec
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Tea: 6 Brilliant Effects on the Brain

Tea: 6 Brilliant Effects on the Brain | Psychologie du consommateur | Scoop.it
It's about more than just caffeine: two other components of tea may provide important benefits to the brain.
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Clear goals allow you to control the direction for success

Clear goals allow you to control the direction for success | Psychologie du consommateur | Scoop.it
Clear goals allow you to control the direction of change in you life In an a facebook update today I saw a short video from Brian Tracy on goals he set as a very young man. I have said it before th...
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E-commerce: ce qu’il faut savoir pour augmenter son taux de conversion | FrenchWeb.fr

E-commerce: ce qu’il faut savoir pour augmenter son taux de conversion | FrenchWeb.fr | Psychologie du consommateur | Scoop.it
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Snapchat Hires Big Guns On Capitol Hill After Huge Data Breach | HuffPost.com

Snapchat Hires Big Guns On Capitol Hill After Huge Data Breach | HuffPost.com | Psychologie du consommateur | Scoop.it

In the wake of a massive consumer data breach, the photo messaging app Snapchat hired its first Washington lobbyists last week, according to forms released Monday. Snapchat will be represented on Capitol Hill by the firm of Heather Podesta, a major Democratic campaign contributor and former congressional aide.

 

Podesta's firm, Heather Podesta + Partners, will focus on issues related to communications policy, technology and consumer protection and will "educate policymakers regarding [Snapchat's] operation and practices," according to the registration form.

 

Snapchat's new lobbyists could hardly arrive at a better time. On Dec. 31, a website called SnapchatDB.info released the usernames and phone numbers of 4.6 million Snapchat users, which it said had been acquired by exploiting a flaw in the app's privacy protections.

 

A massive breach by any standards, the release of personal information was especially embarrassing for Snapchat, whose appeal is based on the idea that photos shared via the app disappear after a short time.

 

Unlike some other recent consumer data breaches, however, the goal of the Snapchat hack wasn't to gain access to credit card numbers or other financial data. According to the hackers, their goal was merely to "raise public awareness on how reckless many internet companies are with user information." To prove their intent, the hackers redacted the last two digits of each phone number they posted.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | Psychologie du consommateur | Scoop.it

Excerpt...

 

Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

Social Proof: When making decisions, we often look at the behavior of others as an example.Loss Aversion: The desire to avoid loss is a strong motivator for many.Anchoring: In decision making, we often judge our options by the first piece of information we have.Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.Authority: We are more persuaded by people and companies that we perceive to have authority.

 

With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.


Via marketingIO
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marketingIO's curator insight, June 5, 2013 12:22 PM

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


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Dossier > Cent jours en Namibie, un voyage entr...

Dossier > Cent jours en Namibie, un voyage entr... | Psychologie du consommateur | Scoop.it
Avec plus de 825.000 km2 pour un peu plus de deux millions d’habitants, la Namibie est une destination de choix en Afrique australe. Parmi ses joyaux, le désert du Kalahari et le désert du Namib (le plus...

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How to Overcome The Psychology of Startup Failure - Brain Fuel Depot

How to Overcome The Psychology of Startup Failure - Brain Fuel Depot | Psychologie du consommateur | Scoop.it
"Every time I think about my startup failure, I feel paralyzed. My stomach cramps, and I'm overcome with sadness..." (How to Overcome the Psychology of Startup Failure: An Open Challenge To The Startup Community...

Via Luis Valdes
Paulina Deik's insight:

La psychologie de Startups 

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The Psychology of Conversions [INFOGRAPHIC] - Pardot

The Psychology of Conversions [INFOGRAPHIC] - Pardot | Psychologie du consommateur | Scoop.it

Via marketingIO
Paulina Deik's insight:

Est-ce qu'on peut optimiser la conversion avec de la psychologie? OUI !

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marketingIO's curator insight, June 6, 2013 6:24 AM
  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Ray Fowler's curator insight, June 6, 2013 8:30 AM

Is foot in the door a polite way of saying arm twisting

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The Psychology of Video Game Avatars

The Psychology of Video Game Avatars | Psychologie du consommateur | Scoop.it

When each of us gets up in the morning, we start messing with what might as well be avatar customization tools to change our appearance. We decide what clothes and jewelry to wear, and we decide which hairs to shave and which hairs to style. Some of us occasionally make more radical alterations, such as getting tattoos, piercing various dangly bits with metal, or even going in for cosmetic surgery. In real life, though, we’re often limited in the changes we can make to appear taller, say, or more prosperous. Videogames and virtual realities, on the other hand, are more flexible.


Via The Learning Factor
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BOUTELOUP Jean-Paul's curator insight, December 2, 2013 3:44 AM

A l'heure ou le serious game tente de s'imposer dans les processus de recrutement....

luiy's curator insight, December 2, 2013 7:41 AM

“Studies have shown that, in general, people create slightly idealized avatars based on their actual selves,” says Nick Yee, who used to work as a research scientist at the Palo Alto Research Center but who now works at Ubisoft. He should know: before joining Ubisoft Yee has spent years studying the effects of avatars on human behavior in settings such as Second Life and World Of Warcraft. “But a compensation effect has been observed. People with a higher body mass index – likely overweight or obese – create more physically idealized avatars, [which are] taller or thinner. And people who are depressed or have low self-esteem create avatars with more idealized traits, [such as being] more gregarious and conscientious.”

 

Other researchers have found that the ability to create idealized versions of ourselves is strongly connected to how much we enjoy the game, how immersed we become, and how much we identify with the avatar. Assistant professor Seung-A ‘Annie’ Jin, who works at Emerson College’s Marketing Communication Department, did a series of experiments with Nintendo Miis and Wii Fit.1 She found that players who were able to create a Mii that was approximately their ideal body shape generally felt more connected to that avatar and also felt more capable of changing their virtual self’s behavior – a fancy way of saying that the game felt more interactive and immersive. This link was strongest, in fact, when there was a big discrepancy between participants’ perceptions of their ideal and actual selves.

Josie Eldred's curator insight, September 9, 2014 1:15 AM

1. I've ranked this link at the top of the list because it's one of the very few I found while curating my resources that really touched on the exact point I'm trying to make in my online identity project. It alludes to the fact that people have been proven to create online avatars that are based off their actual identities, but are often idealised or improved. It goes on to say that we tend to use avatars to compensate for what we perceive to be flaws and that we may even start to reflect our online avatars. Because the author of the article, Jamie Madigan, has studied psychology (specifically video game psychology) and appears to be highly respected in the video game community, I trust his word to hold a lot of value.

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The secret psychology behind persuasive content

In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create c

Via Thomas Faltin
Paulina Deik's insight:

La persuasion dans la publicite? Oui, c'est de la psychologie.

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How sleep makes your mind more creative

How sleep makes your mind more creative | Psychologie du consommateur | Scoop.it
It’s a tried and tested technique used by writers and poets, but can psychology explain why first moments after waking can be among our most imaginative? It is 6.06am and I’m typing this in my pyja...
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Psychology of Color [Infographic]

Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.
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Les Français déclarent ne pas être influencés par la pub sur internet

Les Français déclarent ne pas être influencés par la pub sur internet | Psychologie du consommateur | Scoop.it

D'après un sondage Ifop/Tnrd, les consommateurs sont plus sensibles à la dimension humaine et déclarent être davantage influencés par leurs proches ou par le point de vente que par la publicité.


Via Tolokonnikoff - Seratoo
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On est peut etre un peu naifs ;)

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Use a Gift Strategy to Add Value | Neuromarketing

Use a Gift Strategy to Add Value | Neuromarketing | Psychologie du consommateur | Scoop.it
One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content.
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