'..........if Language Intelligence explains why progressives lose, it also tells us why conservatives are doing so well.
The practice of rhetoric is simple, but not easy. This is only a partial recipe, but here are the main ingredients:
Use short words;
Repeat, repeat, repeat – “if you don’t repeat, you can’t compete;”
Use key figures of speech, especially metaphors.
Republicans have mastered these, and have been using them for years.'
'A big part of the reason progressives fail is that they lack language intelligence. Yes the media, is owned by plutocrats. Yes, the money machine owns politics. All the more reason to learn how to communicate. To go around the middle men (and yes, most are men) who censure the news and construct a powerful message that appeals directly to the people. A message capable of blasting through the corridors of power, smashing down the walls of the wealthy, and penetrating into the homes and hallways of everyday people.'