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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Psych Infograph Project | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.

 

Here’s 6 reasons B2B marketers should use infographics:

 

1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!


Via Jeff Domansky
Natalie Hodgkiss's insight:

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

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Anthony's curator insight, December 16, 2014 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

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Rescooped by Natalie Hodgkiss from visual data
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What is Data Visualization? | Visual.ly

What is Data Visualization? | Visual.ly | Psych Infograph Project | Scoop.it
visual.ly - Create, Share, Explore Great Visualizations. (What is Data Visualization?

Via Lauren Moss
Natalie Hodgkiss's insight:

This data vis successfully incorporates a lot of great colors and has clean lines, but there is only one shape to it with very small text.

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Rescooped by Natalie Hodgkiss from Digital-News on Scoop.it today
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Timeline Infographic 31

Timeline Infographic 31 | Psych Infograph Project | Scoop.it
 
Timeline Infographic

Via Thomas Faltin
Natalie Hodgkiss's insight:

A strength of this timelineis the colors and strong lines. A weakness is the density of all the mass on the infographic.

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Useful Bait

Useful Bait | Psych Infograph Project | Scoop.it
I have a secret: I don't like cranberry juice! Still, just because cranberry juice isn't my favorite food doesn't mean I don't like this healthy infographic by BeBerryAware.com! Consider this, an 8oz cranberry juice drink that contains at least 27 percent cranberry juice will ...
Natalie Hodgkiss's insight:

This useful bait infographic has great color and shapes and includes texture. A weakness might be that there's not enough mass but personally I think this one is designed really well.

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Christina Alvarez's curator insight, May 14, 2014 3:23 PM

Useful Bait

Good: vibrant, information is simply stated and it is fun to look at

Weakness: doesn't mention of the bad foods commonly in cranberry juice showing a fault in information sharing on the topic.

Karoly Reyes's curator insight, May 15, 2014 12:42 PM

Positive: its colorful and attractive, easy to read

Negative: writing is a little too small

Rescooped by Natalie Hodgkiss from Public Relations & Social Media Insight
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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Psych Infograph Project | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.

 

Here’s 6 reasons B2B marketers should use infographics:

 

1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!


Via Jeff Domansky
Natalie Hodgkiss's insight:

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

more...
Anthony's curator insight, December 16, 2014 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

Rescooped by Natalie Hodgkiss from Geography of Africa
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Photo Infographic

Photo Infographic | Psych Infograph Project | Scoop.it
afrographique:
“ An infographic mapping the largest African nations by population. Data from 2012.
” (Photo: afrographique: An infographic mapping the largest African nations by population. Data from 2012.

Via Linda Hammon
Natalie Hodgkiss's insight:

This photo infographic has great eyecatching colors but there is not much mass to it.

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Rescooped by Natalie Hodgkiss from Extreme Social
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Geek vs. Hipster: The Infographic

Geek vs. Hipster: The Infographic | Psych Infograph Project | Scoop.it
ShareLast month we posted an infographic pitching geeks against nerds and giving the basics on what made each group different. It went viral in a BIG way.

Via Rami Kantari
Natalie Hodgkiss's insight:

A strength of this versus infographic is its fun colors and creative shapes. A weakness is its small text that is way too dense on the page.

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Rescooped by Natalie Hodgkiss from infographic timeline
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Diversity in Higher Ed: Are We All Equal?

Diversity in Higher Ed: Are We All Equal? | Psych Infograph Project | Scoop.it
Despite efforts to increase diversity in schools, minorities and lower-income families still find themselves behind when it comes to getting a degree.

Via cara delany
Natalie Hodgkiss's insight:

The strength of this number porn info graphic is its bright, eye catching design and fun colors but it's weakness is that in the middle there is so much mass it gets kind of hard to follow.

 

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A 19th-Century Flowchart Helps You Ask Good Geographical Questions - Slate Magazine (blog)

A 19th-Century Flowchart Helps You Ask Good Geographical Questions - Slate Magazine (blog) | Psych Infograph Project | Scoop.it
Slate Magazine (blog) A 19th-Century Flowchart Helps You Ask Good Geographical Questions Slate Magazine (blog) This chart, which is a basic decision tree, shows what kinds of queries should be grouped together (questions about political status, for...
Natalie Hodgkiss's insight:

The strength of this flow chart is that it contains a lot of information and has many lines. This chart, however, is kind of hard to read and follow due to its old age and design aesthetic that does not include colors or texture

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