I have a secret: I don't like cranberry juice! Still, just because cranberry juice isn't my favorite food doesn't mean I don't like this healthy infographic by BeBerryAware.com! Consider this, an 8oz cranberry juice drink that contains at least 27 percent cranberry juice will ...
Natalie Hodgkiss's insight:
This useful bait infographic has great color and shapes and includes texture. A weakness might be that there's not enough mass but personally I think this one is designed really well.
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.
One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.
I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.
Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.
Here’s 6 reasons B2B marketers should use infographics:
1. People connect with visuals.
Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.
2. Easily shared.
Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.
3. Attracts more attention.
Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.
4. Great for link building.
Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.
5. Shows an expert knowledge of a subject.
By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.
6. Builds awareness and traffic.
Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!
The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.
afrographique: “ An infographic mapping the largest African nations by population. Data from 2012. ” (Photo: afrographique: An infographic mapping the largest African nations by population. Data from 2012.
Slate Magazine (blog) A 19th-Century Flowchart Helps You Ask Good Geographical Questions Slate Magazine (blog) This chart, which is a basic decision tree, shows what kinds of queries should be grouped together (questions about political status, for...
Natalie Hodgkiss's insight:
The strength of this flow chart is that it contains a lot of information and has many lines. This chart, however, is kind of hard to read and follow due to its old age and design aesthetic that does not include colors or texture
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.