Protocolo
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Protocolo
Protocol, events, comunication
Curated by Miguel Macedo
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Chinese Public Relations | marketing to China

Chinese Public Relations | marketing to China | Protocolo | Scoop.it
RT @topmarketingweb: Chinese Public Relations http://t.co/g61tS9yK #China
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Social Media Marketing Industry Trend (Infographic)

Social Media Marketing Industry Trend (Infographic) | Protocolo | Scoop.it

Via massimo facchinetti
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Google Analytics for PR

Google Analytics for PR | Protocolo | Scoop.it
This post is about how to use Google Analytics for PR. Learn how to measure your tactics and the impact they have your a business.
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Findus turns to Burson-Marsteller for crisis brief | PR & public relations news | PRWeek

Findus turns to Burson-Marsteller for crisis brief | PR & public relations news | PRWeek | Protocolo | Scoop.it
Read Findus turns to Burson-Marsteller for crisis brief on PRWeek, first for PR & public relations news (Findus turns to Burson-Marsteller for crisis brief | PR & public relations news | PRWeek http://t.co/v8hFvoDW)...
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In the Pocket: How social media is changing PR and community outreach | Fresh Pita - The Pita Group Blog

“In the Pocket” continues with an interview with Kristen Roberts, Vice President of Public Relations & Community Investment at Comcast, who discusses how the company uses social media to demonstrate its community investment and interact with media.
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Worldcom Releases "International Public Relations e-Glossary"

Worldcom Releases "International Public Relations e-Glossary" | Protocolo | Scoop.it
    (Worldcom Releases “International Public Relations Glossary” (Download) http://t.co/fKp5bIwg)
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Kiley Herndon's curator insight, February 24, 2014 11:46 PM

This article looked at the very important world behind public relations that exists among the language that could both enhance and hinder communication. It explained that an e-glossary was developed to help practitioners to evolve their language as their practice does. Public relations and marketing have a constantly changing and developing lingo set that must be adhered to for the most effective communication possible. This e-glossary can act as a kind of AP style guide handbook to make communication as simple as a flick of the tongue. It has over 400 entries that can keep you up to date on new words for situations or technologies. The article gives an example from South Africa of a term called “blegging” aka asking bloggers for free assistance. As public relations practitioners, we will be responsible for having knowledge of how to communicate with people of all different ethnicities from all different backgrounds. Our textbook looks at international relations and how important it is to be aware of other cultures in chapter 10. The book describes many reasons for understanding and analyzing cultures which include ideas that other cultures might have different communication styles, different attitudes toward conflict, different approaches to completing tasks, different decision-making styles, different attitudes toward disclosure, and different approaches to knowing (218-219). To become a better PR practitioner it becomes very important to diligently do your research and make a firm commitment to adhering to the social policies of the person or group you will be working with. This can make a difference in how respected your opinion and ideas are, as well as provide a long-standing relationship with that client. This will be an ongoing process because, like PR, cultures and people are also always changing. Also in this chapter, the book gave a case study on the U. S. science exhibit that was brought to the U.K. The exhibit was called Grossology and strongly contradicted the overall conservative attitude of the U.K. people; therefore, to make this event successful the PR team had to do its research. By understanding the U.K. culture and what strategies would work best to get the people to view the exhibit, the PR team was able to make Grossology a roaring success (223-227). The next case study examined how a public relations firm realized the importance of communicating to costumers in their own languages to gain respect and care for the product (228-232). These things combine prove that being aware of other cultures and the languages that speak to them in the best way are the only way to gain a real relationship with clients. 

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The New Global World of PR: Five Lessons From Top Professionals - Jakarta Globe

The New Global World of PR: Five Lessons From Top Professionals - Jakarta Globe | Protocolo | Scoop.it
Jakarta Globe The New Global World of PR: Five Lessons From Top Professionals Jakarta Globe In today's rapidly changing, globally connected communications landscape, several questions are often raised, including what is the best way to allocate...
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The Superdome Blackout, MetLife Stadium and PR Karma ...

The Superdome Blackout, MetLife Stadium and PR Karma ... | Protocolo | Scoop.it
PR professionals believe in karma. We just do. It's part of the job. As soon as you start believing that everything will go right because you're prepared and you really mean well, something goes wrong.
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A New York, vous pouvez appeler la police avec votre iPhone. Sans téléphoner.

A New York, vous pouvez appeler la police avec votre iPhone. Sans téléphoner. | Protocolo | Scoop.it
La police de New York vient de lancer son application iPhone.

Via BeerBergman
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BeerBergman's curator insight, January 22, 2013 8:21 AM

Géolocalisé, temps réel,.. la gestion de la crise rentre dans un nouvelle ère... Article à lire. 

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How to Make a Long Press Release Easier to Read

How to Make a Long Press Release Easier to Read | Protocolo | Scoop.it
ereleases: How to Improve Your Email Deliverability Rates in 9 Easy Steps http://t.co/vJweHN5P #email #deliverability · ereleases: Why Your Company Should Have Multiple Representatives http://t.co/L7VnpGqY #pr # ...
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Social Public Relations from the Masters of Disaster Commandments

Social Public Relations from the Masters of Disaster Commandments | Protocolo | Scoop.it
Social Public Relations: Crisis communications cannot be done through social media alone. The communications team monitored the online reactions, and acted.
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'We Love Public Relations' - Top 5 infographics from the last 7 days - The CIPR Conversation

'We Love Public Relations' - Top 5 infographics from the last 7 days - The CIPR Conversation | Protocolo | Scoop.it
Five #infographics on #pr that are worth favouriting (via @cipr_uk) http://t.co/m2Y5Yf8T #cipr
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Ryanair's new comms chief to eschew social media | PR & public relations news | PRWeek

Ryanair's new comms chief to eschew social media | PR & public relations news | PRWeek | Protocolo | Scoop.it
Read Ryanair's new comms chief to eschew social media on PRWeek, first for PR & public relations news (RT @amandacomms: Ryanair's new comms chief to eschew social media | PR & public relations news | PRWeek >> disappointing view of SM
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10 Best Public Relations Articles for Startups and Small Businesses

10 Best Public Relations Articles for Startups and Small Businesses http://t.co/mjyxmd8A
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How Social Sites Make Money - Infographic

How Social Sites Make Money - Infographic | Protocolo | Scoop.it

The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business.


Via Lauren Moss
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Reeda Malik's curator insight, February 14, 2013 2:51 AM

Ever wonder how these social sites make their money?

Philippe Trebaul's curator insight, March 2, 2013 6:42 AM
How Social Sites Make Money ? - Infographic

"The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business".




















How Social Sites Make Money - Infographic via @MYDstudio http://sco.lt/...


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'60 Minutes' a favorite Obama public relations tool - phillyBurbs.com

'60 Minutes' a favorite Obama public relations tool - phillyBurbs.com | Protocolo | Scoop.it
'60 Minutes' a favorite Obama public relations tool
phillyBurbs.com
The president, who shuns standard press conferences, clearly saw these interviews as a useful public relations tool.
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5 ways to turn your CV into an Infographic | Public Relations & Social PR Insight

5 ways to turn your CV into an Infographic | Public Relations & Social PR Insight | Protocolo | Scoop.it
Finding work can be hard, especially in today’s job climate. With over 2.5 million people in the UK looking for work, standing out from the crowd can be difficult.
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Online PR Etiquette: 3 Rules for Blogger & Media Outreach

Online PR Etiquette: 3 Rules for Blogger & Media Outreach | Protocolo | Scoop.it
Following three simple rules of online PR etiquette can greatly increase the chances your business will appear in a news article or be offered a guest post.
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We Love Public Relations

We Love Public Relations | Protocolo | Scoop.it
#WeLovePR pinboard from the Chartered Institute of Public Relations. Got an image that you think we should pin? Email us with your image at social@cipr.co.uk or tweet @CIPR_UK.
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A Social Media Marketing Checklist For Effective Events Planning ...

A Social Media Marketing Checklist For Effective Events Planning ... | Protocolo | Scoop.it
Social media has proven itself to be a very effective medium for raising awareness and driving registrations for conferences and seminars of all sizes and descriptions, with platforms such as Twitter, Facebook and LinkedIn ...
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Social Media is Leveling Public Relations Playing Field for Disgruntled Employees

Social Media is Leveling Public Relations Playing Field for Disgruntled Employees | Protocolo | Scoop.it
Facebook, blogs, Twitter, on-line petitions - Social media is leveling the public relations playing field. Gone are the days when big business controlled the media. Today, a disgruntled employee can fight back using social media.
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View from the Super Bowl press box. http://twitter.yfrog.com/ocla5wsj

View from the Super Bowl press box. http://twitter.yfrog.com/ocla5wsj | Protocolo | Scoop.it
Click on the photo to comment, share or view other great photos (RT @ChargersPRguy: View from the Super Bowl press box. http://t.co/zyNfOhEa)
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How to Handle Rejection From Journalists When Doing PR | Business 2 Community

How to Handle Rejection From Journalists When Doing PR | Business 2 Community | Protocolo | Scoop.it
When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity (RT @JasonPromotesU: How to Handle Rejection From Journalists When Doing PR
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53 signs you work in public relations | Articles | PR Daily EU

53 signs you work in public relations | Articles | PR Daily EU | Protocolo | Scoop.it
How many of these apply to you? Read one of PR Daily 's most popular story— ever . (53 signs you work in public relations How many of these apply to you?
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How to Ensure Proper Tracking for Your Social Media and PR ...

How to Ensure Proper Tracking for Your Social Media and PR ... | Protocolo | Scoop.it
One of the essentials of great public relations and communications using social media is the ability to marry online and offline campaign efforts. But before you begin, you need the proper tracking, reporting...
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