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5 hot social media tools - Ragan

5 hot social media tools - Ragan | Prosper your influence | Scoop.it
These platforms can help brand marketers seeking to engage audiences and key online voices, as well as monitoring conversations and other mentions.

 

Condensed...

 

Though the perfect solution will vary from brand to brand, here are my five top social media marketing tools:

1. Socialbakers Analytics Pro

2. Simply Measured

3. Brandwatch

4. Commun.it

5. GroupHigh

 

On a budget? Here are a few social media marketing tools with completely free versions:

Wildfire Social Media MonitorSocialBroSocial Crawlytics
Via marketingIO
Half Pint Pro's insight:

Interesting tools!

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marketingIO's curator insight, May 22, 2013 9:07 AM

Love the fact that the author recommends free tools!


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The Minimalist's Guide To Social Media Metrics - MarketingLand

The Minimalist's Guide To Social Media Metrics - MarketingLand | Prosper your influence | Scoop.it

The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it as quickly as possible...

 

Summarized...

 

Your minimal metrics are likely going to reside within one of these five places:

Activity Metrics

Sample Metrics: Post Rate, Response Rate, Average Response Time, Customer Service Savings

Reach Metrics

Sample Metrics: Audience Growth Rate, Brand Awareness, Sentiment, Share of Voice, Share of Conversation

Engagement Metrics

Sample Metrics: Applause Rate, Conversation Rate, Amplification Rate, Overall Engagement Rate

Acquisition Metrics

Sample Metrics: Click-Through Rate, Social Visits, Visitor Frequency Rate, Visit Duration

Conversion Metrics

Sample Metrics: Assisted Social Conversions, Last Interaction Social Conversions, Assisted/Last Interaction Conversion Ratio, Social Media as a Percentage of Total Conversions


Via marketingIO
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marketingIO's curator insight, May 23, 2013 6:46 AM

Minimal or agile? Let's not forget that you start off in a minimal fashion, then iterate following agile marketing best practices. So consider this a starting point.


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FREE REPORT: 2013 Social Media Marketing Industry Report | Social Media Examiner

FREE REPORT: 2013 Social Media Marketing Industry Report | Social Media Examiner | Prosper your influence | Scoop.it
2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.

 

Excerpt...

 

A few of this year’s social media statistics:

86% of marketers say social media is important for their business69% plan to increase their use of YouTube58% of marketers are blogging and 62% will increase blogging in 201349% picked Facebook as the single most important social network89% of marketers state that increased exposure was the most important benefit of social media marketing
Via marketingIO
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marketingIO's curator insight, May 22, 2013 9:26 AM

You can also watch a quick video overview of the report here.


  • See the article at www.socialmediaexaminer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Gaurav Gurbaxani's curator insight, May 22, 2013 9:37 AM
Totally Taking Off
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Community Board-Social Media

Community Board-Social Media | Prosper your influence | Scoop.it
Here are some info-graphics for you guys. Let me know if you would like me to stop posting so many.
Half Pint Pro's insight:

50 ways to make some cash on Pinterest...Found on...Pinterest

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