The way information spreads through society has changed significantly over the past decade with the advent of online social networking.
In the context of history, connectors are among the people who are pioneers of social change. We need only look back at political change within global society today to find examples of connectors that played a significant role in affecting that change at the time.
Experiments of this type (perhaps on a larger scale) could help develop our understanding of how our society functions in the 21st century. The speed at which information can spread, and the fidelity of the spread of that information, is important to perhaps all aspects of society.