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The evolution of an idea. A {growtoon}.

The evolution of an idea. A {growtoon}. | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

La propagation organique d'une idée ... passe souvent par les egos et la réappropriation.

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Propagation Organique, Viralité - Spreading Phenomenons
La comprendre et l'expérimenter - Understanding and experimenting them
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Connaissez-vous la "Propagation Organique" ?

Connaissez-vous la "Propagation Organique" ? | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
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Porta Nicolas's comment, January 2, 2013 4:09 PM
Non !! :-) je veux bien quelque explication car pour moi cela correspond un peu au même sens que "viralité" ...
Marc Tirel's comment, January 4, 2013 5:10 AM
oui la différence que j'y vois c'est l'approche multi-disciplinaire de la propagation organique qui va plus loin que la viralité qui est associée et conotée à l'épidémiologie
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Israel, Gaza, War & Data — i ❤ data — Medium

Israel, Gaza, War & Data — i ❤ data — Medium | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
social networks and the art of personalizing propaganda

 

The underlying algorithmics powering this recommendation engine help reinforce our values and bake more of the same voices into our information streams.
 
We used to be able to hold media accountable for misinforming the public. Now we only have ourselves to blame.
 
Marc Tirel's insight:

Thanks for this detailed and great analysis Gilad ! A good synthesis of what you reveal here lies in this drawing : 
http://www.neurozinzin.com/contenu/illusions/4_ou_3_barres.jpg ;
I call it “blindness by lack of empathy”.
The sad thing is that social networks seem to reinforce that blindness …
unless each of us has a great diversity of people in their social network ? ( i think it’s my case )

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Marc Tirel's curator insight, August 6, 6:19 AM

Thanks for this detailed and great analysis Gilad ! A good synthesis of what you reveal here lies in this drawing : 
http://www.neurozinzin.com/contenu/illusions/4_ou_3_barres.jpg ;
I call it “blindness by lack of empathy”.
The sad thing is that social networks seem to reinforce that blindness …
unless each of us has a great diversity of people in their social network ? ( i think it’s my case )

 

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What Are Memes and Virality? | Mashable Explains

We share things everyday over the Internet with our friends and family. Whether it be a cool DIY project, something that made us laugh, or a picture of a cut...
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How 'social contagion' begins and escalates

How 'social contagion' begins and escalates | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Understanding the roots of a global, contagious spread of online information may help better predict political revolutions, consumer behavior, box office revenues, public policy debates, and even public health epidemics, a new study co-led by Yale University reveals."

 

The team's findings have great implications for the early detection of social, political, economic, and consumer moods, and even health trends. Christakis said, "Public health officials around the world could use our sensor method to mount a quicker and more focused response to health epidemics. It would give them more lead time to save lives."

Read more at: http://phys.org/news/2014-04-social-contagion-escalates.html#jCp

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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Rhizi

Rhizi | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
Rhizi empowers you to organise the web
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Marc Tirel's curator insight, March 5, 3:27 AM

Looks like a great project !

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Contre la surconsommation,

Contre la surconsommation, | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Des rues de Sao Paulo aux Champs Elysées, des performances artistiques dénoncent avec talent le culte voué à la consommation dans nos sociétés nanties.

Marc Tirel's insight:

vive  "l'artivisme"  !

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Christine Marsan's curator insight, February 17, 5:59 PM

Chouettes ces contre-manifestations!

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The Potential of Social Network Analysis in Intelligence

The Potential of Social Network Analysis in Intelligence | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
Within its limits, SNA can be applied to identify individuals or organizations within a network, generate new leads and simulate flows of information or money throughout a network.
Marc Tirel's insight:

huge field for research ...

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Catherine Pascal's curator insight, February 25, 8:26 AM

 Très intéressant 

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“Spreadable Media” by Henry Jenkins. The social value of content sharing.

“Spreadable Media” by Henry Jenkins. The social value of content sharing. | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Before spreading any content people must face several decisions: Is it worth sharing this content? Could it be interesting for anyone specific? Does it tell something about my identity, does it tell something about me, or my relationships with others? What is the best way to disseminate it? Should I share it like this, or should I supplement it with a message?

Marc Tirel's insight:

Looks like a great book !

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Pesticides : les mathématiques au secours des abeilles

Pesticides : les mathématiques au secours des abeilles | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Le modèle développé par les chercheurs britanniques reproduit fidèlement la réalité observée. Celle-ci montre qu'au cours des vingt premiers jours d'expérience, les colonies traitées et les colonies témoins ont une dynamique semblable : leur taille grandit régulièrement et continûment. La divergence intervient après ces trois premières semaines. Les colonies traitées déclinent, tandis que les colonies témoins continuent de croitre.

Marc Tirel's insight:

Article très intéressant au sujet des questions de masse critique et de point de bascule

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Marc Tirel's insight:

Excellent post !

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Gabriel Tarde (1843-1904) - Les lois de l'imitation

Gabriel Tarde (1843-1904) - Les lois de l'imitation | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Contrairement à É. Durkheim, il choisit d’appréhender le social à partir de l’individu. La seule réalité sociale est pour lui l’existence de consciences individuelles liées les unes aux autres par les lois de l’imitation. Celle-ci agit comme une onde ou un courant magnétique, qui se propage d’individu en individu. G. Tarde voit là le principe fondamental du fait social. L’imitation est au cœur de toute vie sociale et explique aussi bien les relations humaines que l’histoire. Celle-ci n’est rien d’autre que le processus par lequel les individus inventent en s’imitant, d’une civilisation à l’autre.

Marc Tirel's insight:

Avant René Girard et le mimétisme .... Gabriel Tardé et l'imitation passionant et d'actualité 100 ans après.

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The 5 Secrets Of Storytelling For Social Change

The 5 Secrets Of Storytelling For Social Change | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

We have learned that lasting change occurs when people trust the source, believe they have the full story and make a personal connection.  With this in mind we have refined five strategies to use entertainment to inspire and compel social change.

 

1 Tell a story & shine a light

2 Collaborate

3 Empower involvement

4 Speak to your audience

5 Be authentic & transparent

Marc Tirel's insight:

Easy !

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‘Secret Weapon’ film by Compassion goes viral | Compassion in World Farming

‘Secret Weapon’ film by Compassion goes viral | Compassion in World Farming | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
Our film, which exposes the spin used to market factory farmed food, has been watched by more than three million people
Marc Tirel's insight:

La version française sous-titrée ici : 

https://www.youtube.com/watch?v=NwMVVaygH7U#t=418 

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Forget The Wisdom of Crowds; Neurobiologists Reveal The Wisdom Of The Confident | MIT Technology Review

Forget The Wisdom of Crowds; Neurobiologists Reveal The Wisdom Of The Confident | MIT Technology Review | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
The wisdom of crowds breaks down when people are biased. Now researchers have discovered a simple method of removing this bias–just listen to the most confident.
Marc Tirel's insight:

I am confident in this article

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Matthieu Aron : "Il y a une révolution en matière de rumeur" - France Info

Matthieu Aron : "Il y a une révolution en matière de rumeur" - France Info | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
La rumeur est vieille comme le monde. Mais depuis dix ans, pourtant, tout est différent. Sur la toile, elle se propage à la vitesse de la lumière. Des coulisses du renseignement aux couloirs de l'Assemblée nationale, de la police judiciaire aux milieux financiers ou au monde du spectacle, Matthieu Aron et Franck Cognard se sont intéressés à plus d'une centaine d'affaires.
Marc Tirel's insight:

rumeurs qui contribuent à une plus grande défiance vis à vis des médias...

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#Predicting Successful #Memes using Network and Community Structure | #SNA #contagion

#Predicting Successful #Memes using Network and Community Structure | #SNA #contagion | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Via luiy
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luiy's curator insight, March 27, 1:44 PM

We investigate the predictability of successful memes using their early spreading patterns in the underlying social networks. We propose and analyze a comprehensive set of features and develop an accurate model to predict future popularity of a meme given its early spreading patterns. Our paper provides the first comprehensive comparison of existing predictive frameworks. We categorize our features into three groups: influence of early adopters, community concentration, and characteristics of adoption time series. We find that features based on community structure are the most powerful predictors of future success. We also find that early popularity of a meme is not a good predictor of its future popularity, contrary to common belief. Our methods outperform other approaches, particularly in the task of detecting very popular or unpopular memes.

António F Fonseca's curator insight, April 2, 6:01 AM

Another paper about popularity prediction.

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Data Mining Reveals How Conspiracy Theories Emerge on Facebook | MIT Technology Review

Data Mining Reveals How Conspiracy Theories Emerge on Facebook | MIT Technology Review | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
Some people are more susceptible to conspiracy theories than others, say computational social scientists who have studied how false ideas jump the “credulity barrier” on Facebook.
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Lie detector on way for social media

Lie detector on way for social media | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

The system will analyse, in real time, whether a posting online is true.

It will also identify whether social media accounts have been created just to spread false information.

 The problem is that it all happens so fast and we can't quickly sort truth from lies."

 
Marc Tirel's insight:

Is it a rumour or a disinformation ?

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HOW SUCCESSFUL NETWORKS NURTURE GOOD IDEAS ? ... THINKING OUT LOUD ( wired )

HOW SUCCESSFUL NETWORKS NURTURE GOOD IDEAS ?  ... THINKING OUT LOUD ( wired ) | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

"Globally, we compose 3.6 trillion words every day on email and social media, the equivalent of 36 million books. The fact that so many of us are writing — sharing our ideas, good and bad — has changed the way we think. Just as we now live in public, so do we think in public."

 

"studies have found that the effort of communicating to someone else forces you to pay more attention and learn more."


FAILED NETWORKS KILL IDEAS. BUT SUCCESSFUL ONES TRIGGER THEM.

Marc Tirel's insight:

Key article that explains the real power of the web !

 

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Marc Tirel's curator insight, January 30, 8:36 AM

key article ! long but really worth reading

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AN INQUIRY INTO THE DIFFUSION OF SMITH'S -THE WEALTH OF NATIONS-

AN INQUIRY INTO THE DIFFUSION OF SMITH'S -THE WEALTH OF NATIONS- | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

This project is a quantitative history of Adam Smith's 'An Inquiry into the Nature and Causes of the Wealth of Nations,' visualized in broad strokes. Based on Keith Tribe's 'A Critical Bibliography of Adam Smith,' it shows the changing publication geography of Smith's book from its first edition in 1776 through 2001.

This map is only a cryptic narrative about the dissemination of ideas, and as such, I hope it will inspire economic historians towards new and interesting projects surrounding Smith and his legacy.

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Inside Avaaz – can online activism really change the world?

Inside Avaaz – can online activism really change the world? | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

With 30 million members, Avaaz is an organisation with ambitions to save us all through technology. Carole Cadwalladr meets its founder Ricken Patel to find out what it has achieved.


We're like a laboratory for virality. For every campaign we test perhaps 20 different versions of it to see what people want." It tweaks and it tweaks and it tweaks, changing the wording, pictures, call for action, and only then does it send it out on public release.


Everything is viral now, says Patel, "from financial crises to health epidemics to ideas". And learning the lessons of that and of how to garner attention from some of the most attention-deficient people on the planet – young people with electronic devices – has been Avaaz's masterstroke.



Via Shabnam
Marc Tirel's insight:

Great piece !   i love the crisistunity neologism ! : A crisistunity is another Avaaz-ism. "Though I think we originally got it from The Simpsons," says Patel. "It's a mixture of crisis and opportunity. We're at this extraordinary moment in history. We have the power to wipe out our species. But at the same time, we've had tremendous progress in the past 30 years. We have more than halved global poverty. We've radically increased the status of women. There are tremendous reasons for hope and optimism."

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Shabnam's curator insight, November 17, 2013 1:34 PM

avaaz impact

Marc Tirel's comment, November 18, 2013 4:25 AM
Thanks Shabnam !! :-)
Marc Tirel's curator insight, November 18, 2013 4:30 AM

Great piece !   i love the crisistunity neologism ! : A crisistunity is another Avaaz-ism. "Though I think we originally got it from The Simpsons," says Patel. "It's a mixture of crisis and opportunity. We're at this extraordinary moment in history. We have the power to wipe out our species. But at the same time, we've had tremendous progress in the past 30 years. We have more than halved global poverty. We've radically increased the status of women. There are tremendous reasons for hope and optimism."

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Modelling social networks reveals how information spreads

Modelling social networks reveals how information spreads | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it
The way information spreads through society has changed significantly over the past decade with the advent of online social networking.

 

In the context of history, connectors are among the people who are pioneers of social change. We need only look back at political change within global society today to find examples of connectors that played a significant role in affecting that change at the time.

Experiments of this type (perhaps on a larger scale) could help develop our understanding of how our society functions in the 21st century. The speed at which information can spread, and the fidelity of the spread of that information, is important to perhaps all aspects of society. 

Marc Tirel's insight:

Interesting experimentation and conclusion : 

Experiments of this type (perhaps on a larger scale) could help develop our understanding of how our society functions in the 21st century. The speed at which information can spread, and the fidelity of the spread of that information, is important to perhaps all aspects of society.

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Shaolin Tan's curator insight, October 14, 2013 8:59 PM

In the experiment, if individuals are allowed to change to color accroding to the neighborhood, it may be more interesting. I think the evolutionary game dynamics on complex provides a proper model to characterize the above diffusion process.

António F Fonseca's curator insight, December 28, 2013 7:12 AM

First principles in information difusion on networks.

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Interactive: Mapping the World's Friendships

Interactive: Mapping the World's Friendships | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

Technology bridges distance and borders. Individuals today can keep in touch with their friends and family in completely new ways — regardless of where they live.

 

Marc Tirel's insight:

Very interesting

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La contagion de la peur… par l’odeur

La contagion de la peur… par l’odeur | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

On considère souvent que la communication passe par le langage et les gestes. Ce serait négliger l’odorat qui jouerait un rôle important dans la transmission des états émotionnels.

Marc Tirel's insight:

sauf que par le web cela n'est pas encore très simple ...

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EUP 2014 — Copy me happy

EUP 2014 — Copy me happy | Propagation Organique, Viralité - Spreading Phenomenons | Scoop.it

People learn by copying other people. All the knowledge we have today, all the progress we’ve made, are based on this simple fact – we copy.

Marc Tirel's insight:

What about the Pirate Party in other countries ?

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