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What success to expect and measure from your guest blog

What success to expect and measure from your guest blog | ProNews | Scoop.it

Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself.But measuring the effectiveness of a guest-posting campaign is where most people go wrong.


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Guillaume Decugis's curator insight, May 15, 2015 6:49 PM

There are a lot of bad reasons to do guest blogging - including bad and outdated SEO tactics that no longer work - but there are also very good reasons to do so which is why it's one of the lean content marketing best practices.


While measuring the impact of guest blogging remains ambitious in my opinion, this post frames what to expect when doing proper guest blogging: more visibility, more distribution. I find however that #5 - lead generation - is a stretch and I wouldn't recommend to guest blog to generate leads. Yes, a good guest post will send some traffic to your site (but maybe not as much as you expect) and some of it might convert if your site is optimized for that. But it's a long shot.


Another reason which is more valid in my experience to justify guest blogging is to expect thought leadership development by contributing to well established blogs in your industry. The association of your brand with an established one acts as endorsement and will add credibility to your next pieces and your blog.

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Cecil the Lion's 'Brother,' Jericho, Reported Dead in Zimbabwe

Cecil the Lion's 'Brother,' Jericho, Reported Dead in Zimbabwe | ProNews | Scoop.it
A lion named Jericho, who is the Lion Known As Cecil's brother, is Feared Dead in Zimbabwe today amid conflicting reports about the lion's fate. The Zimbabwe Conservation Task Force, qui is not an official government agency, Told ABC News Was shot and killed Jericho today at Hwange National Park. HOWEVER, a lion researcher Told the Associated Press Jericho That's normal satellite collar has-been sending signals indicating indication he is moving around.
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Putin orders Finance Ministry to sue Ukraine over unpaid debt

Putin orders Finance Ministry to sue Ukraine over unpaid debt | ProNews | Scoop.it
Russian President Vladimir Putin ordered HAS Finance Minister Anton Siluanov to file a lawsuit if contre Ukraine Kiev fails to repay Russia's $ 3 billion Eurobond loan by the December 20 deadline.
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NASA paps: Prometheus as never seen before

NASA paps: Prometheus as never seen before | ProNews | Scoop.it
NASA's Cassini spacecraft HAS Delivered year Especially high resolution image of Saturn's moons of one, Prometheus, and it's looking good.
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Réforme du collège : Lettre ouverte aux parents qui ne manifesteront pas samedi 10 Octobre

Réforme du collège : Lettre ouverte aux parents qui ne manifesteront pas samedi 10 Octobre | ProNews | Scoop.it

Chers parents,

Le savez-vous ? Une grande manifestation nationale aura lieu samedi 10 Octobre à Paris, au départ de Port-Royal, à 13H30, pour demander l'abrogation de la réforme du collège initiée par Madame Najat Vallaud-Belkacem. Elle mêlera enseignants et parents pour la première fois. Et sans vous, la réforme passera.


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Alaska bear encounter: "Thanks for not eating my kayak... hey, stop, it's not even food!" — RT USA

Alaska bear encounter: "Thanks for not eating my kayak... hey, stop, it's not even food!" — RT USA | ProNews | Scoop.it

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Germany extradites ‘Syrian terror camp trainee’ to Russia — RT News

Germany extradites ‘Syrian terror camp trainee’ to Russia — RT News | ProNews | Scoop.it
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Volkswagen crisis: chief executive Martin Winterkorn resigns - live | Business | The Guardian

Volkswagen crisis: chief executive Martin Winterkorn resigns - live | Business | The Guardian | ProNews | Scoop.it
Lawyers predict "one of the Largest group claims ever" in Britain, as German Ministers deny Knowing about secret software in July
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Colorado will have tax-free pot for one day thanks to unusual law

Colorado will have tax-free pot for one day thanks to unusual law | ProNews | Scoop.it
Recreational cannabis sold in the state of Colorado will not be subject to taxes for a single day. This is due to restrictions in the state constitution that require new taxes to be refunded if tax collections exceed projections.
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ProNews Blog | ProNewsOnLine

ProNews Blog | ProNewsOnLine | ProNews | Scoop.it
ProNews is the best alternative news website qui is not affiliated with an other website or mainstream news media.
It broadcasts news headlines in real time headlines and ads older to the website for you to go back to at Any time you like.
It is a very website popular and user friendly so it is easy to get around.
New postings are added to the top of the page so you do not-have to look around for the MOST up to date news. The whole item is posted right on the website so or never-have to leave the website UNLESS you want to check out --other links to other sites.
Everything on the website is free and we-have no ads or banners to-have to mess with. There are no pop ups to distract you.Just a clean and fast website for people on the go Who want to know.
Check us out today and we are safe you will be pleased with ProNews.
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Siberian tiger cub found shot to death ‘point blank’ in Russian Far East

Siberian tiger cub found shot to death ‘point blank’ in Russian Far East | ProNews | Scoop.it
Tourists found a dead Siberian tiger cub in the Russian Far East on Wednesday that had been apparently shot dead at close range.
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Trump goes meme: Butt plugs, cat photos starring The Donald (with image) · pronews

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Jade Helm 15 to open without media access (with image) · pronews

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Petition calls for Nevada lawmaker resignation after 'shoot 'em in the head' remark

Petition calls for Nevada lawmaker resignation after 'shoot 'em in the head' remark | ProNews | Scoop.it
Nevada lawmaker Michele Fiore, contempt Sparked by Saying she is "not ok with Syrian Refugees" and is ready to pull the trigger. Сommunity accusé members of her Inciting hatred and lancé a petition seeking her resignation.
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ProNewsOnLine

ProNewsOnLine | ProNews | Scoop.it
Welcome to ProNews Your Alternative News Site where you can find all the up to date news without all the hype from mainstream media.
Everything you find on this site is free and without paid advertisements.
Easy to get around and updated every day.
Enjoy reading the news the easy way.
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Prehistoric Britons mummified their dead like the ancient Egyptians, research reveals | Archaeology | News | The Independent

Prehistoric Britons mummified their dead like the ancient Egyptians, research reveals | Archaeology | News | The Independent | ProNews | Scoop.it
While the ancient Egyptians Were Their busy mummifying dead, prehistoric Britons - well beyond the fringes of the Known World - Were doing la même more than 2,000 miles to the north-west. New research is revealing That people Throughout much of prehistoric Britain used mummification to Ensure That Their dead ancestors Appeared to 'live on', at least Physically, probably for Decades and centuries. The research is a major breakthrough in helping archaeologists to Understand the kind of society in prehistoric Britain.
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Volkswagen chief executive Martin Winterkorn resigns  ... - justpaste.it

Volkswagen chief executive Martin Winterkorn resigns  ... - justpaste.it | ProNews | Scoop.it
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Hungarian prisoners rush to finish fence along Serbian border amid refugee crisis (VIDEOS)

Hungarian prisoners rush to finish fence along Serbian border amid refugee crisis (VIDEOS) | ProNews | Scoop.it
Hungarian prisoners are hurrying to construct a massive fence along the country's border with Serbia, under the watchful eye of guards and police. The barrier is aimed at easing the flow of refugees entering the country.
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Israel arrests suspected Jewish radicals in West Bank - BBC News

Israel arrests suspected Jewish radicals in West Bank - BBC News | ProNews | Scoop.it
Israeli police arrest seven suspected Jewish radicals, amid a crackdown following a deadly arson attack in the West Bank.
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Ex-NATO commander suggests WWII-style camps for radicalized Americans

Ex-NATO commander suggests WWII-style camps for radicalized Americans | ProNews | Scoop.it
Retired US General Wesley Clark suggéré That radicalized youth in America and Western nations --other shoulds be segregated the way Nazi sympathizers Were Held in camps During World War II.
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Canadian police give (blank) ticket to 3yo ‘ruthless bike... - justpaste.it

Canadian police give (blank) ticket to 3yo ‘ruthless bike... - justpaste.it | ProNews | Scoop.it

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