Holidays are the perfect time to infuse a bit more cheer into your life, but they are also an excellent time for companies to increase their efforts. Holiday promotional products are a terrific idea, but you might be wondering why.
Alana Meikle's insight:
When focusing on promotional planning it is important to take into account many factors such as consumers buying behaviours; when people are willing to buy and what will make them buy. This article explains how beneficial having promotional giveaways during the holiday period are. By planning to have these promotions at that particular time of year will almost garuntee more brand exposure and awareness and increase sales. The reasons for this are highlighted in the article and include the fact that there are more shoppers out during the holiday period (buying presents for Christmas etc) and they are also in a position where they are willing to buy already so there is a higher chance of them buying the product - even more so if there are promotional giveaways and freebies!
By targeting consumers that are ready to buy and at a time when there will be a lot of shoppers out is a good tactic that should be used by companies and certainly taken into consideration when planning for promotions.
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