New research from The Social Habit reveals some curious social media viewing behaviors!
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Connecting the Dots is a mind map design from Habitat for Humanity. This is a great example of a well-designed infographic. It is a simple, really effective way for Habitat for Humanity to tell their story with a visual explanation.
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You can download a full-size pdf of the infographic here: Delete the scoop?
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Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. Delete the scoop?
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A few weeks ago, I alerted readers to the growing problem of Twitter spam and now news comes that this is not the domain of underground players but one where large brands and stars may also be playing, purchasing fake followers to puff up their...
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Bottom line: Keep it real, people. Much better for your long-term marketing goals. Delete the scoop?
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Promotional products are nothing new, but many companies underutilize them. Here are the top 5 ways to use promotional products in creative ways. Delete the scoop?
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These text tips will help you add punch to your message. Delete the scoop?
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Use color to your advantage across all of your marketing channels to improve brand awareness and drive purchasing.
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Why do you feel like clicking and browsing on some websites and not others? What makes you feel like purchasing from one online merchant vs. another? Could it be because of your emotional responses to their color palettes? Choosing the right color scheme is crucial to how your brand is viewed Delete the scoop?
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Search Engine Journal Delete the scoop?
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Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from... Delete the scoop?
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They were among the most celebrated creatures of the week, their pictures published in newspapers and magazines literally across the planet. Delete the scoop?
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Graphic design can be said to have begun from the moment early humans began etching on the cave walls. With the evolution of human civilization, graphic design was used to decorate utensils, buildings, textiles that had a religious or cultural significance. Delete the scoop?
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Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until brands have harnessed its power to their full advantage. Delete the scoop?
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This well-crafted infographic from the Logo Company shows how some of the world's most iconic brands have reworked their logos over the years to reflect their growth, market dynamics, and increasingly sophisticated design sensibilities.
Which of them has done the best job of maintaining some of their original flavor? Let us know in the Comments below. Delete the scoop?
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You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Part 2 of this article here: http://www.clickz.com/clickz/column/2259378/more-essentials-of-marketing Delete the scoop?
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Everything your company does sends a message to its customers, so it pays to invest in improving how products and services work and look
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Out of the gate, new products appeal based on what they do, but the key to longevity becomes how they do it. Delete the scoop?
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Who of us hasn't pondered that question: Is social media marketing worth the effort? Obviously some businesses are thriving on it, but what about _________ [insert your business model here].
Many business owners feel that social media has little impact on revenue, but when used correctly, it's proven to drive more traffic to websites and generate quality leads.
C2 Innovative's insight:
This new e-book from Impact Branding & Design, “The Do’s and Don’ts of Social Media,” details the best practices for generating value through social engagement. Grab your free copy now. Delete the scoop?
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• 84% of consumers cite color as the primary reason they buy a particular product
• People make a sub-conscious judgement about a product within 90 seconds
• Up to 90% of that assessment is based on color alone
• 80% think color increases brand recognition
These startling facts, and a whole lot more, are revealed in the great infographic linked here. Delete the scoop?
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US beer brand Budweiser has released a bow-tie shaped can.
Thanks to a technological breakthrough in aluminum manufacturing, the can is skinny in the middle, to emulate the "bow-tie" Budweiser logo. The new beer can will also actually hold less beer than the original version, but still cost almost the same amount. Plus, it takes twice as much aluminum to make this can compared to the old version.
A Bud spokesman said: "Coca Cola built their iconic shape over many many years. We’ve had this bow-tie icon, but we haven’t been able to shape the aluminium until now. It’s quite an opportunity for the Budweiser brand.” 
EmbroidMe New Lenox's curator insight,
April 25, 10:01 AM
Due to Marketing they are packaging less product for the same cost to the consumer. Interesting. Delete the scoop?
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If you are actively involved in Social Engagement, you no doubt know that there are many online tools available to make your job easier and/or more productive. Delete the scoop?
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Words. There are those who read them, there are those who write them, and then there are those who draw them. Lettering is the process of creating illustrations... Delete the scoop?
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To celebrate its 80 years of existence, Lacoste has launched a special collection of polo shirts, tees, dresses, and accessories that embrace the brand's past--but keep things fresh enough to remain relevant. Delete the scoop?
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Here's how to forge your own unique and unforgettable personal brand identity. Delete the scoop?
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Here is a small collection of some of the very best packaging design from around the world. Be inspired!
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Simply. Brilliant. Delete the scoop?
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The evolution of branding continues. Today, the most powerful brands create communities with their customers based on shared values, culture and sense of identity. Delete the scoop?
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To build a brand, marketers find innovations worth pursuing by focusing on inefficiencies of cost, time, convenience, space, energy, attention, availability, reusability and responsibility.
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The point of disruptive innovation is not to lift all boats but to reward the innovator who puts tired old business models out to pasture. Delete the scoop?
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What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Delete the scoop?
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