Promotional & Experiential Marketing
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Scooped by Chris Bestley
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The new psychology of content consumption

The new psychology of content consumption | Promotional & Experiential Marketing | Scoop.it
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
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Rescooped by Chris Bestley from Social Media Monitoring Tools And Solutions
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Promotional & Experiential Marketing | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
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Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 3:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches