promoting culture
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Scooped by Bastoun Talec
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Le « Brand content » d’accord, le public content d’abord

Le « Brand content » d’accord, le public content d’abord | promoting culture | Scoop.it
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Gisement économique encore sous-exploité en France, le tourisme culturel explosera…fort d’une communication et d’une médiation adaptées.
Des temps forts et pas (ou peu) de temps morts. Un contenu substantiel. Un siège social-patrimonial magnétique, des rendez-vous physiques : les 30 000 lieux de culture et musées en Europe, ont chacun des atouts que de nombreuses marques devraient leur envier...
https://www.facebook.com/notes/super/le-magazine-strategies-publie-notre-opinion/10151660523441523

 

photo: Vincent Bouvier csuper.fr

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Group targets culture, arts and heritage in new ad branding campaign

The Cultural Council seeks to increase the number of overnight visitors to the county by developing and executing a strategic marketing plan touting the arts, culture and heritage offerings on “Florida's Historic Coast.”.
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Rescooped by Bastoun Talec from Strengthening Brand America
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City Branding: The case of Stockholm (Sweden).

Stockholm’s City Branding.AthensCoCreation BrandingProject Panteion University Of Social And Political Sciences Department of Communication, Media and Culture MA in Cultural Management Course: Cultural Marketing and Communication Course Instructor:...


Via Ed Burghard
Bastoun Talec's insight:

"Stockholm, capitale scandinave" :Une approche identitaire sobre, pertinente et audacieuse à la fois...

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