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Giving Up? Here's What To Do Instead. - Nathalie Lussier

Giving Up? Here's What To Do Instead. - Nathalie Lussier | Promote Your Passion | Scoop.it
Today we’re talking about giving up and what to do instead. Are you thinking of giving up before you give it your all? Seth Godin calls this The Dip. It’s that really uncomfortable place that you get to right before you break through to another level. Let me give you a few examples of what …

Via Andrea Waltz
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The Ultimate Guide to Sourcing Free Images for Your Blog

The Ultimate Guide to Sourcing Free Images for Your Blog | Promote Your Passion | Scoop.it
Sourcing free images can take a lot time and hard work. But we do it anyways, because we understand it's probably one of the most important things to succeeding at content marketing for your business
Caren Taubman Glasser's insight:

Great guide to sourcing free images for your blog

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Promote Your Passion | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Caren Taubman Glasser's insight:

Thanks @Robin Goodfor a great resource.

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ManufacturingStories's curator insight, July 22, 5:05 PM

add your insight...


Caren Taubman Glasser's curator insight, July 25, 10:36 AM

Thanks @Robin Good for sharing this amazing resource. 

Christian Habermann's curator insight, August 8, 10:55 AM

Very nice!

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Never Look Back Unless You Are Planning To Go That Way. Henry David Thoreau

Never Look Back Unless You Are Planning To Go That Way. Henry David Thoreau | Promote Your Passion | Scoop.it
Quote of The Day
Never Look Back Unless You Are Planning To Go That Way.
Henry David Thoreau - Ivo Nový - Google+

Via Ivo Nový
Caren Taubman Glasser's insight:

Keep moving forward one step at a time.

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3 Things Internet Marketing Can’t Fix – But How It Still Helps

It's important for business owners to evaluate the quality and effectiveness of their marketing, but they should also be attuned to all possibilities when it comes to increasing sales.
Caren Taubman Glasser's insight:

Interesting article on why Internet marketing can't fix a business with if basic tenets of good business are being violated.  He notes 3 things that internet marketing can't fix... and how marketing can still help.

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Curation for Content Marketing: Sharing Is Not Enough You Need a Content Hub

Curation for Content Marketing: Sharing Is Not Enough You Need a Content Hub | Promote Your Passion | Scoop.it

Via Robin Good
Caren Taubman Glasser's insight:

This article highlights the declining benefits of social media marketing efforts on Facebook and explains why quality and engagement are key to remaining visible online

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Robin Good's curator insight, June 26, 10:17 AM



Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing efforts on Facebook and correctly identifies:

a) quality and
b) engagement

as key content variables that do make a difference in remaining visible online.


He writes: "...if you’re just tweeting links, you’re missing out.


Why?


Because:

  • Your content is short-lived (the lifetime of a tweet is in minutes; a few hours at best).
  • You have no or limited opportunity to provide context.
  • You drive your audience away from you; not to your own site.
  • No opportunity to convert.
  • No opportunity to show related content.
  • No traffic from search.
.
Instead, if you curate your own content hub on a specific topic:
 
  • Your curated content is now archived somewhere and can be discovered and re-shared in the future 
     
  • Your curated content receives targeted traffic from search 
     
  • You can add conversion & engagement CTA’s (subscribe, contact me, request a demo, book services, etc…).


Good basic analysis and advice for content marketers.
De Cugis is right. 7/10



Read more at http://www.business2community.com/social-media/death-social-media-publishing-know-0920508 


See the slide deck: http://www.slideshare.net/Scoopit/content-is-king-easy-simple-ways-to-curate-relevant-content 





Elizabeth Hutchinson's curator insight, June 26, 1:10 PM

Really interesting to read. Will have to focus more on my content curation in the future. 

Caroline Baldeyrou's curator insight, June 30, 3:58 AM

Très bon article du fondateur de Scoop It, qui explique pourquoi la curation sur Twitter (= "juste" partager des liens en moins de 140 caractères) ne suffit pas pour un content marketer, et pourquoi il faut créer son propre "hub de contenus". Une démonstration logique et imparable, à appliquer concrètement dès maintenant !

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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers - Copyblogger

Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers - Copyblogger | Promote Your Passion | Scoop.it
You need to combat the over-stimulation of your visitors to turn them into engaged readers. Pamela Wilson explains how you do it.
Caren Taubman Glasser's insight:
Think outside the word box

The next time you need a direct line to the inside of your prospects’ brains, consider an image.

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Google Is About To Take Over Your Whole Life, And You Won't Even Notice

Google's new design ethos, living on and beyond every screen, could make Google an amorphous problem solver of unimaginable scale.
Caren Taubman Glasser's insight:

What do you think?

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Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos From Search: Why And What Does It Mean? | Promote Your Passion | Scoop.it
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is […]
Caren Taubman Glasser's insight:

Google is removing author photos from search.  Here is an interesting article on why and what it means.

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6 Steps for Writing Simple Copy That Sells - Copyblogger

6 Steps for Writing Simple Copy That Sells - Copyblogger | Promote Your Passion | Scoop.it
What does plagiarized advice from the 16th century have to do with marketing copy in the 21st? Everything. Because simplicity sells.
Caren Taubman Glasser's insight:
Brevity is no longer a luxury  According to a recent Harvard Business Review article, the “single biggest driver” of a consumer’s likelihood to “follow through on an intended purchase, buy the product repeatedly, and recommend it to others” was “by far … simplicity.”
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35 Blogging Tips to Woo Readers and Win Business - Copyblogger

35 Blogging Tips to Woo Readers and Win Business - Copyblogger | Promote Your Passion | Scoop.it
Henneke delivers business blogging tips to streamline your content creation, engage readers, and charm potential clients so that they beg to work with you.
Caren Taubman Glasser's insight:

Great tips!  One more.... join a collaborative blog.   Check out www.SparkItNetwork.com/BeOurGuest and Be Our Guest with a complimentary blog post.

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How to Create an SEO Friendly Infinite Scrolling Page

How to Create an SEO Friendly Infinite Scrolling Page | Promote Your Passion | Scoop.it
It’s trendy. It’s cool. It’s hip. It’s the infinite scrolling page! Like with every new design trend, SEOs need to figure out how this web design
Caren Taubman Glasser's insight:

This is a great post about infinite scrolling pages! Check it out

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5 Social Media Facts Every Marketing Professor Should Know

5 Social Media Facts Every Marketing Professor Should Know | Promote Your Passion | Scoop.it
If you’re still not convinced that social media should be a core part of marketing programs, here are 5 facts that might change your mind (Social media’s share of the marketing budget is expected to double in the next five years:
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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | Promote Your Passion | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


Via Jeff Domansky, Sarah Burke
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LocalMark's curator insight, August 14, 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 5:20 AM

It's GOOD!!

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10 Social Monitoring Tools that Every Brand Needs to Know

10 Social Monitoring Tools that Every Brand Needs to Know | Promote Your Passion | Scoop.it
The best way for a brand to survive and thrive online is to watch out for negative press, capitalize on positive comments, and use social media tools to make monitoring easy. Discover the top 10 social media monitoring tools here.
Caren Taubman Glasser's insight:

Great list of social media monitoring tools help your brand thrive on line

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Promote Your Passion | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Caren Taubman Glasser's insight:

Thanks @Robin Good for sharing this amazing resource. 

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ManufacturingStories's curator insight, July 22, 5:05 PM

add your insight...


Caren Taubman Glasser's curator insight, July 25, 10:38 AM

Thanks @Robin Goodfor a great resource.

Christian Habermann's curator insight, August 8, 10:55 AM

Very nice!

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6 Bloggers You Should Know! -

6 Bloggers You Should Know! - | Promote Your Passion | Scoop.it
Caren Taubman Glasser's insight:

This is a great list.  Who else would you add?

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No Blog Traffic? Here's a Simple Strategy to Seduce Readers and Win Clients - Copyblogger

No Blog Traffic? Here's a Simple Strategy to Seduce Readers and Win Clients - Copyblogger | Promote Your Passion | Scoop.it
Is your blog still not converting readers into buyers? Henneke outlines a new strategy that helps you create an intimate relationship with your audience.
Caren Taubman Glasser's insight:

If you want to create a simple blog plan that will help you win more readers, fans, and clients, Copyblogger encourages us to answer these five critical questions.

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Promote Your Passion | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
Caren Taubman Glasser's insight:

Great list of Do's and Don'ts when curating content.

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Stewart-Marshall's curator insight, July 9, 8:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Nicoletta Gay's curator insight, July 11, 4:46 AM

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

Phyllis Smith's curator insight, July 25, 9:31 AM

Google rewards high-quality content.

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8 Killer Opening Lines To Use At Your Next Networking Event

8 Killer Opening Lines To Use At Your Next Networking Event | Promote Your Passion | Scoop.it
Do work events give you a serious case of agita? These clever one-liners can help you strike up a conversation with anyone.
Caren Taubman Glasser's insight:

For many people the act of walking into a room full of strangers and be intimidating even frighting.  Take some tips from so networking veterans to learn how to "work" the event.... even own it!

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How to Be in the Top 5% of Bloggers: New Research Results - Copyblogger

How to Be in the Top 5% of Bloggers: New Research Results - Copyblogger | Promote Your Passion | Scoop.it
Sonia Simone and Andy Crestodina share the results of research by Orbit Media Studios, "Survey of 1000+ Bloggers: How to Be in the Top 5 Percent."
Caren Taubman Glasser's insight:

"Good content takes time.  It's a lot of work"  Sonia Simone, of Copyblogger & Andy Crestodonia of Orbit Media Studios  share what it takes to be in the top 5% of Bloggers. 

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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Promote Your Passion | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Caren Taubman Glasser's insight:

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world.

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The 8 Types of Images That Increase the Psychological Impact of Your Content - Copyblogger

The 8 Types of Images That Increase the Psychological Impact of Your Content - Copyblogger | Promote Your Passion | Scoop.it
The importance of using images goes beyond "looking nice" and is deeply psychological. Here are eight effective types of images, and where to find them.
Caren Taubman Glasser's insight:

The importance of using images in blogging goes far beyond “looking nice.”  It’s actually deeply psychological.

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Social Media Tips | Social Media Today

Social Media Tips | Social Media Today | Promote Your Passion | Scoop.it
To say that social media has changed the way people interact with one another is an understatement. Social media and its countless array of Internet-based tools and platforms have become an integral part of modern society from sharing photos and videos to connecting with old friends and relatives.
Caren Taubman Glasser's insight:

It's important to choose the right social media platforms for your business.  What social media platforms are working for your business and why?

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We Welcome You To Be Our Guest on Spark It Network - Spark It Network

We Welcome You To Be Our Guest on Spark It Network - Spark It Network | Promote Your Passion | Scoop.it
We Welcome You To Be Our Guest on Spark It Network. Share a Guest Article, Podcast or Video on the world’s best collaborative digital networks.
Caren Taubman Glasser's insight:

We’d like to welcome you to share a Guest Article, Podcast or Video on the Spark It Network! This is a terrific way to introduce your ideas and business to more people and we’d love it if you get some business contacts AND more visibility for what you are sharing.  When you are a Guest Author, you get a link back to your website and you can share all your social media, biography and contact information. 

Caren Glasser

Co-Founder, Spark It Network

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