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Creative Thinking: What Digital Marketers Could Learn from the Wizard of Oz by @JohnQCreative

Creative Thinking: What Digital Marketers Could Learn from the Wizard of Oz by @JohnQCreative | Project Management | Scoop.it
John Q. Harrington is back today with a warning for digital marketers to not walk past the big idea in pursuit of big promises from applications devoid of creative thinking and big idea potential. ...
stefano oldrati's insight:

I love the quote: "Digital is a tool, NOT an idea."

Too many marketers are happy just doing some digital instead of taking more care of the ideas-content they are broadcasting.

 
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Marketing Performance Measurement Metrics, Examples and Methods - BrandonGaille.com

Marketing Performance Measurement Metrics, Examples and Methods - BrandonGaille.com | Project Management | Scoop.it
A guideline of metrics to use when analyzing your marketing performance to measure your success.
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Time for a New Definition of SEO

Time for a New Definition of SEO | Project Management | Scoop.it
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
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19 Reasons for Becoming a Business Consultant - BrandonGaille.com

19 Reasons for Becoming a Business Consultant - BrandonGaille.com | Project Management | Scoop.it
A breakdown of the economics and statistics of becoming a consultant and establishing fees.
stefano oldrati's insight:
... "and other things that employees take for granted", I like this bit!
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4 Ways to Find Out Why Your Website Traffic Died After a Relaunch

4 Ways to Find Out Why Your Website Traffic Died After a Relaunch | Project Management | Scoop.it
If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here's a quick assessment you can use to diagnose post-launch issues.
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10 Impressive Project Management Planning Tips - BrandonGaille.com

10 Impressive Project Management Planning Tips - BrandonGaille.com | Project Management | Scoop.it
10 tips to avoid project management pitfalls and improve planning methods.
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