Asiakaskokemus
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Asiakaskokemus
#palvelukehitys #asiakaskokemus #asiakaskeskeisyys #palvelumuotoilu #tuotteistaminen #business #design #businessdesign #palveluliiketoiminta #proinnodesign
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Ivalo on muotikaupan airbnb

Click here to edithttp://www.kauppalehti.fi/uutiset/ivalo-on-muotikaupan-airbnb--jota-kaytetaan-kuin-tinderia/iNSfGrZJ?ref=linkedin:cb09 content

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Asiakaskokemus-pöhinästä kulttuurin muutokseen — Proinnodesign

Asiakaskokemus-pöhinästä kulttuurin muutokseen — Proinnodesign | Asiakaskokemus | Scoop.it
Asiakaskokemus-pöhinästä kulttuurin muutokseen
Nina Lappalainen's insight:

Kirjoitin blogiin hajatelmia asiakaskokemuksesta, Spedestä ja sydämen teoista. Sisältää 7 teesiä parempiin asiakaskokemuksiin.
- Nina -

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Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

Customer Experience Measurement – Why it is Vitally Important BUT Badly Done! | Asiakaskokemus | Scoop.it

Via Mario K. Sakata
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Storytelling + Design Thinking  — Story Design for Nonfiction 

Storytelling + Design Thinking - Story Design for Nonfiction - Medium

"Design stories to be great user experiences"

— Medium


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Customer Experience Is the Future of Design

Customer Experience Is the Future of Design | Asiakaskokemus | Scoop.it

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market.


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Why Customer Experience Is The Hot New Thing In Marketing

Why Customer Experience Is The Hot New Thing In Marketing | Asiakaskokemus | Scoop.it
“The customer experience is the next competitive battleground.” ~ Jerry Gregoire, former CIO of Dell and Pepsi Competition in business is fierce. No one needs to tell you that. Everywhere, compan…

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Vocalcom's curator insight, February 15, 6:09 PM

Competition in business is fierce. No one needs to tell you that. Everywhere, companies compete based on product, technology, price. Even in advertising, witness the rise of content marketing – a way to beat out the competition in the rising roar of marketing messages.There is another way to compete. It’s old-fashioned, but it works: Be good to your customers. Really, really good. Be good from the first time they encounter you to years after they’ve become your loyal, return customer.




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The 6 Rings Of The Modern Customer Experience

You know what’s exciting about customer service? Today it acts as a giant fishing net, catching all the fallout of anything that happens with your company on social media. Customer service is the invisible layer around the entire company because of its ability to listen.

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Fjord Trends – 2016

Fjord Trends – 2016 | Asiakaskokemus | Scoop.it
Fjord's 2016 Trends are our collective thoughts around the key trends that will impact businesses and society in the year to come.
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Customer Journey Mapping -- the heart of Digital Transformation

Customer Journey Mapping -- the heart of Digital Transformation | Asiakaskokemus | Scoop.it
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s digital business services, the best way to leverage digital is to take a comprehensive rather than a piecemeal approach. And a key tool to achieve this is customer journey mapping, where powerful new data collection and analytics tools are helping to provide deeper insights to fuel performance. In this paper, experts from Wharton and Dell examine how this mapping is at the heart of digital transformation.

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Rakenna paloa, ei brändiä - Markkinointi & Mainonta

Rakenna paloa, ei brändiä - Markkinointi & Mainonta | Asiakaskokemus | Scoop.it
Markkinoinnin tehtävänä ei ole rakentaa brändiä vaan rakentaa kulttuuri, joka mahdollistaa brändin rakentumisen.
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Kolumni: Enää ei riitä, että pomosi pitää sinusta – potkuistasi päättää pian asiakas

Kolumni: Enää ei riitä, että pomosi pitää sinusta – potkuistasi päättää pian asiakas | Asiakaskokemus | Scoop.it
Ohimennen kahvilassa tavattu tamperelaismies kertoi myyneensä yrityksensä, kun ei enää jaksanut.
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User Memory Design: How To Design For Experiences That Last

User Memory Design: How To Design For Experiences That Last | Asiakaskokemus | Scoop.it
Understanding the difference between experience and memory can make us more sophisticated experience designers.

Via Mario K. Sakata
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Palvelubisnes on joukkuepeliä - Novetos

Palvelubisnes on joukkuepeliä - Novetos | Asiakaskokemus | Scoop.it
Palveluliiketoiminnassa menestymisen ratkaisee työntekijöiden kyky tehdä yhteistyötä. Asiakaskokemukseen vaikuttaa jokainen palveluketjussa toimiva työntekijä. Yksikin osaamaton, välinpitämätön tai vain löyhästi sitoutunut työntekijä heikentää asiakkaan kokemusta palvelusta.
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50 Important Customer Experience Stats for Business Leaders

50 Important Customer Experience Stats for Business Leaders | Asiakaskokemus | Scoop.it
Customer experience is the last source of sustainable differentiation and the new competitive battleground. -- Tiffani Bova, Gartner Vice President and Distinguished Analyst

I completely agree wi...

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Vocalcom's curator insight, February 14, 6:57 PM

"Customer experience is the last source of sustainable differentiation and the new competitive battleground." -- Tiffani BovaGartner Vice President and Distinguished Analyst. I completely agree with Bova's thesis, but do all business leaders fully recognize and understand the importance of customer experience? Most recent CEO surveys position 'customer experience' as one of the top business priorities but talk is cheap. What is customer experience and why is it important? And what do business leaders exactly need to know about customer experience? To answer these questions, I reached out to a former Gartner analyst and arguably one of the top customer experience experts in the world.

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CX Journey™: You Can't Transform Something You Don't Understand

CX Journey™: You Can't Transform Something You Don't Understand | Asiakaskokemus | Scoop.it
Why is journey mapping important? Because you can't transform something you don't understand... and maps help you to understand.

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Co-creation of integrated service solutions in business network Hakanen, Taru

Nina Lappalainen's insight:

"Tämän väitöskirjan teoriapohja rakentuu arvonluonnin, palvelujohtamisen, tietojohtamisen ja avainasiakkuuksien johtamisen kirjallisuuksien varaan. Tutkimuksen uutuusarvo perustuu uudenlaisten teoreettisten lähestymistapojen hyödyntämiseen integroitujen ratkaisujen tutkimuksessa sekä siihen, että tunnistetaan palveluratkaisujen verkostomaiseen yhteisluontiin tarvittavat aktiviteetit ja kyvykkyydet." 

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Ideaikkunan tuotteistaminen

FinnMedi Oy on yksi DESI2-hankkeen yrityskumppaneista. FinnMedin kehitysjohtaja Marika Järvinen rakentaa palvelumuotoilun keinoin uusia toimintamalleja Pirka...

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Digitaalinen asiakaskokemus ja palvelumuotoilu

Liferay Roadshow 19.11.2015 Helsinki Vappu Penttila, Ambientia

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Innovation Is the Only True Way To Create Value

Innovation Is the Only True Way To Create Value | Asiakaskokemus | Scoop.it
In The Outsiders, William Thorndike argues that the most essential skill for a manager is capital allocation. To prove his point, he profiles CEOs such as Henry Singleton of Teledyne and John Malone of TCI who, while not household names, achieved outsized returns by wisely deploying their firm’s resources.

Via Stefano Principato
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Nina Lappalainen on Instagram: “Asiakasraati ruoti rohkeasti rakkaudella. #proinnodesign #cocreation #increation Kiitos arvokkaista kehitysideoista! Nyt Ideoista…”

Nina Lappalainen on Instagram: “Asiakasraati ruoti rohkeasti rakkaudella. #proinnodesign #cocreation #increation Kiitos arvokkaista kehitysideoista! Nyt Ideoista…” | Asiakaskokemus | Scoop.it
“Asiakasraati ruoti rohkeasti rakkaudella. #proinnodesign #cocreation #increation Kiitos arvokkaista kehitysideoista! Nyt Ideoista toimintaan! Upea ilta!”
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