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7 Challenges Facing Google With The Rise Of Native Mobile Advertising

7 Challenges Facing Google With The Rise Of Native Mobile Advertising | #Programmatic And Search Engine #Marketing | Scoop.it
Can Google's search and display businesses compete as native in-stream advertising takes hold on mobile?
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Is Amazon Using Product Listing Ads?

Is Amazon Using Product Listing Ads? | #Programmatic And Search Engine #Marketing | Scoop.it
Does Amazon’s recent Product Listing Ad activity in the French market mark the start of a new policy at the online retail giant, and will Amazon begin sponsoring PLAs in the U.S. and other markets?
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Behind the Scenes of Behavioral Advertising

Behind the Scenes of Behavioral Advertising | #Programmatic And Search Engine #Marketing | Scoop.it
Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising.
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Opinion: Why Programmatic is the Future of Mobile Advertising  | Mobile Marketing Watch

Opinion: Why Programmatic is the Future of Mobile Advertising  | Mobile Marketing Watch | #Programmatic And Search Engine #Marketing | Scoop.it
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How Hard Should You Press The Gas Pedal In Paid Search?

How Hard Should You Press The Gas Pedal In Paid Search? | #Programmatic And Search Engine #Marketing | Scoop.it
The following post contains a number of metaphors strained to the breaking point; viewer discretion is advised. An enduring truth in the paid search business is that paid search managers and marketing teams spend far more time thinking about tactical minutia than they do thinking about what are far and away the most important questions […]
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Epsonprintersupportnumbers's curator insight, April 30, 10:36 AM
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More Insights about Quality Score and the AdWords Auction

People are happier with their search results, including the ads, when those results are relevant.  Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement.  It’s with this in mind that we factor the quality of your ads into our AdWords auction.

Ad Rank and ad quality are important because they can impact position, price and extensions.

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Forget All You Learned About Keywords For Google Shopping Campaigns.

Forget All You Learned About Keywords For Google Shopping Campaigns. | #Programmatic And Search Engine #Marketing | Scoop.it
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with traditional keywords and text ads; […]
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This AdWords MCC Script Will Save You An Hour Every Day!

This AdWords MCC Script Will Save You An Hour Every Day! | #Programmatic And Search Engine #Marketing | Scoop.it
If you’ve kept count of how many of my posts during the past year have touched on AdWords Scripts (6 out of 16), you’ll know how useful I believe they can be to streamline repetitive tasks in AdWords. I use them all the time for accounts I manage; and without them, I simply couldn’t be […]
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Google’s Search Revenues Shift

Google’s Search Revenues Shift | #Programmatic And Search Engine #Marketing | Scoop.it
Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
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3 Google Shopping Campaigns Features You're Not Using Correctly

3 Google Shopping Campaigns Features You're Not Using Correctly | #Programmatic And Search Engine #Marketing | Scoop.it
3 Things To Remember When Switching to Google Shopping Campaigns

Here are 3 thing that often get overlooked or set up incorrectly when advertisers switch to the new Google Shopping campaign type.

1) Mobile Bid Modifier
2) Geo-Bid Modifiers
3) Day-Parting Modifiers
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12 predictions for the future of programming

12 predictions for the future of programming | #Programmatic And Search Engine #Marketing | Scoop.it
We gaze into our coding crystal ball to find the sure bets and intriguing developments developers should target in the next five years
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Staying Competitive In PPC: Learning From Black Friday's Most Popular Offers

Staying Competitive In PPC: Learning From Black Friday's Most Popular Offers | #Programmatic And Search Engine #Marketing | Scoop.it
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays.
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Answer These Questions Before You Bring Programmatic Buying ‘In-House’

Answer These Questions Before You Bring Programmatic Buying ‘In-House’ | #Programmatic And Search Engine #Marketing | Scoop.it

A recent survey noted a majority of CMOs are considering taking programmatic buying in-house (AdAge story), If you're like me, you absorbed this study with both interest and leeriness.  On the one hand, I find this really encouraging, as it’s a strong indication of the draw of – or, on an even more basic level, an understanding that there is such a thing as – programmatic at the highest levels within marketing organizations. On the other hand, it raises all kinds of questions – about the evolving role of agencies, about the future of “agency trading desks,” about what it means to be in the service business, and certainly, by extension, about the composition of tomorrow’s marketing organization.

Having worked in digital media from inside an agency and out, and having some experience building a programmatic buying team (to be clear, within an agency – Razorfish, in my case), below are a few questions I believe marketers should consider as they are weighing the decision about whether or not to take programmatic media management in-house:

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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far) | #Programmatic And Search Engine #Marketing | Scoop.it
Yes, it's that time of year again already. You haven't even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to
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Building the next generation of display ads for a multi-screen world

Building the next generation of display ads for a multi-screen world | #Programmatic And Search Engine #Marketing | Scoop.it
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Marketers fume as Google removes the Exact Match feature for AdWords

Marketers fume as Google removes the Exact Match feature for AdWords | #Programmatic And Search Engine #Marketing | Scoop.it
Search marketers fume over a change made to Exact Match.
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Walmart: The New Media Agency

Walmart: The New Media Agency | #Programmatic And Search Engine #Marketing | Scoop.it

Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s developed, the Walmart Exchange (WMX).

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Google Reveals 4 Things You Need to Know About Quality Score

Google Reveals 4 Things You Need to Know About Quality Score | #Programmatic And Search Engine #Marketing | Scoop.it
While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score.
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Programmatically Mobile | Millennial Media

Programmatically Mobile | Millennial Media | #Programmatic And Search Engine #Marketing | Scoop.it

As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign. Through an April 2014 survey of programmatic buyers, paired with data from our platform, this infographic looks at mobile advertisers’ plans and perceptions around programmatic buying.

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Mature Markets Upping Programmatic Buying, but Much Work Remains

Mature Markets Upping Programmatic Buying, but Much Work Remains | #Programmatic And Search Engine #Marketing | Scoop.it
Programmatic buying in mature markets worldwide is advancing rapidly, but hurdles remain, with most US client-side marketers still struggling to execute the tactic.
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How Three Targeting Tools Can Drive Mobile RTB Adoption

How Three Targeting Tools Can Drive Mobile RTB Adoption | #Programmatic And Search Engine #Marketing | Scoop.it

There is no universal cookie targeting option for mobile advertising, so audiences built on top of the consumer behavior patterns that advertisers have come to rely on aren’t available. In order to get the most out of buying mobile in real time, three separate mobile ad targeting tactics need to come together.


Via Byyd precision mobile advertising
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Byyd precision mobile advertising's curator insight, April 14, 2014 4:54 AM

Nice, succinct piece from Jim Caruso here. He's right that there are challenges for mobile which there are not for desktop. He's also right that each mode of targeting isn't the panacea. But together they can work, and particularly if the quality and quantity of first, second and third party data is available, fuelling algorithms that hunt out the audiences, based on robust, dedicated tech, then mobile can work, and does work. Take a look at http://byyd-tech.com and scroll down to see three case studies which prove this.


byyd is the most advanced mobile Demand-side Platform on the market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com
twitter: https://twitter.com/byyd_tech
linkedin: https://www.linkedin.com/company/byyd

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How the Top 5 Brands Are Using Paid Search Ads

How the Top 5 Brands Are Using Paid Search Ads | #Programmatic And Search Engine #Marketing | Scoop.it
A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings.
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The Real Reason AdWords Isn't Working For Many Small Businesses

The Real Reason AdWords Isn't Working For Many Small Businesses | #Programmatic And Search Engine #Marketing | Scoop.it
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community […]
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Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading | #Programmatic And Search Engine #Marketing | Scoop.it
Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading.
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The future of programmatic media (part four)

The future of programmatic media (part four) | #Programmatic And Search Engine #Marketing | Scoop.it
I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.
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