Programmatic Marketing
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Cyber Monday and Email Volume | MailChimp Email Marketing Blog

Cyber Monday and Email Volume | MailChimp Email Marketing Blog | Programmatic Marketing | Scoop.it
The holidays are fast approaching, which means life’s about to get super-busy for MailChimp and our customers. If you’re an…
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Would you like a trillion dollars? Programmatic marketing will help you - Quarticon

Would you like a trillion dollars? Programmatic marketing will help you - Quarticon | Programmatic Marketing | Scoop.it
Estimated global online sales in 2014 will reach 1,4 trillion dollars. That’s quite a lot – but it’s nothing in compare to the abandoned online sales. The assessment of those is said to be another 3 trillion dollars.
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Programmatic video booms in Australia : News from warc.com

Programmatic video booms in Australia : News from warc.com | Programmatic Marketing | Scoop.it
Programmatic video booms in Australia 

13 May 2014 
SYDNEY: Australia's programmatic mobile video ad market more than tripled in size in the first quarter of this year a new report has said.

Video platform TubeMogul analysed the market in its Australia Quarterly Research Report and found that programmatic mobile video advertising inventory had leapt 230% in the first quarter of 2014. It estimated there were 29.4m mobile video ad units available compared to just 8.9m in the last quarter of 2013, CMO reported. 

"Smartphones and tablets are becoming the devices of choice for content-hungry consumers in Australia and advertisers want to reach those audiences," declared Stephen Hunt, TubeMogul Asia Pacific managing director.

"We expect the programmatic mobile and tablet video ad market to skyrocket this year and outstrip growth in the desktop video advertising market," he said.

Within the desktop video market, the report detailed a growth in premium inventory as the number of video ad impressions available rose 25% quarter-over-quarter; further, comScore top 100 video inventory ads were up 28%.

"This data shows that brands are eager to place their brand messages and video creative in top-tier publisher environments to reach affluent consumers, and drive lift in brand metrics such as purchase intent for their product," said Hunt.

"It also highlights the willingness of top-tier publishers to make their audiences available for programmatic trading," he added.

The quarter also saw a sharp rise in brands investing in programmatic direct – where brands agree deals on inventory in advance with publishers and then use programmatic software to execute their campaigns. The report said that the volume of direct video inventory had more than doubled, from 33m to 68m from one quarter to the next.

Separately, TubeMogul examined the wider southeast Asian region and found the fastest growing market to be Vietnam, which had seen a 67% uplift in available programmatic inventory during the first quarter, Campaign Asia-Pacific reported.

In terms of mobile video inventory, Singapore led the way, up 103%, and was far ahead of the next two fastest-growing markets – Thailand (+49%) and Vietnam (+47%). 

Data sourced from CMO, Campaign Asia-Pacific; additional content by Warc staff 

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Programmatic Marketing Hub. Are you ready for the Big Bang? - Quarticon

Programmatic Marketing Hub. Are you ready for the Big Bang? - Quarticon | Programmatic Marketing | Scoop.it
Ask three internet marketers what is programmatic marketing and you shall hear three different answers. One will try to convince you that it is all about RTB (Real-time Bidding). The other will argue that it is remarketing, and the third will  state that programmatic is just Marketing Automation. Confused? Here we come and make things …
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What is Programmatic Marketing? Feel confused? Don't be. Find out now in a easy to read blog post

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War on ROPO (Research Online, Purchase Offline). How to counterattack the “traditional” model effectively, in online sales! - Quarticon

War on ROPO (Research Online, Purchase Offline). How to counterattack the “traditional” model effectively, in online sales! - Quarticon | Programmatic Marketing | Scoop.it
The ROPO (Research Online Purchase Offline) effect is something quite close to a nightmare for any e-business. It simply means, that a customer considering a purchase is searching for the information online – but finally ends up buying offline. It can be twisted the other way round though.  Let’s see how… There are two aspects of …
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How to fight ROPO effect in ecommerce.
Mobile shoppers preferences in free to download report. 

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“Programmatic in full bloom” - How online florists can boost sales with programmatic marketing?

“Programmatic in full bloom” - How online florists can boost sales with programmatic marketing? | Programmatic Marketing | Scoop.it
Are you selling flowers online? Competition is tough! Looking for new tools, tips and tricks how to boost your sales? Programmatic Marketing is exactly what you need
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RTB – the real time bidding means "Real Time Trading" – no matter where or when! - Quarticon

RTB – the real time bidding means "Real Time Trading" – no matter where or when! - Quarticon | Programmatic Marketing | Scoop.it
RTB is a protocol that automates selling and buying of advertising inventory via an online auction. But how to make it really work for your online business?
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Improving Remarketing with Google Analytics: A UI Refresh and List ...

Improving Remarketing with Google Analytics: A UI Refresh and List ... | Programmatic Marketing | Scoop.it
With this overhaul (which is rolling out over the next two weeks), you can more easily create Remarketing lists based on origin, demographics, and behavior to re-engage with your audiences like never before.
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Multi targeted client: how to get full strength of remarketing in e-commerce. - Quarticon

Multi targeted client: how to get full strength of remarketing in e-commerce. - Quarticon | Programmatic Marketing | Scoop.it
2% – this is the amount of visitors to e-commerce sites that actually buy something! Nowadays, in the world of online marketing, multi-platform and multi-channel communication, even the best client contact/ exposure to the advertisement, may not be enough.  Moreover, it’s insufficient and doomed to be forgotten instantly in the information clutter that surrounds us. …
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Top tips for ecommerce, how to use the remarketing in the right way

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How to create a perfect online advertising cocktail with remarketing?

How to create a perfect online advertising cocktail with remarketing? | Programmatic Marketing | Scoop.it
How to achive more with remarketing. RTB inventory is not ehough. You need to combine Premium adspace with RTB.
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Great tips on how to achive more sales in remarketing advertising 

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