Programmatic Buying
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USA Today Makes Peace With Programmatic Buying

USA Today Makes Peace With Programmatic Buying | Programmatic Buying | Scoop.it
USA Today is starting to offer ad inventory through programmatic buying channels. (Last yr, USA Today redesigned its site, cutting down the number of ads. It's worked. Then why is it backtracking?
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Real-time buying agency Matiro acquired by 1000Mercis Group

Real-time buying agency Matiro acquired by 1000Mercis Group | Programmatic Buying | Scoop.it
Matiro, the real-time bidding company, has been acquired by data marketing agency 1000mercis Group in order to extend its service...
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RTB MARKET : Clients and agencies locked in war of trust over Programmatic Buying

RTB MARKET : Clients and agencies locked in war of trust over Programmatic Buying | Programmatic Buying | Scoop.it
While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.
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MOBILE RTB : RTB.com Launches, Focus On Mobile Real-Time Bidding

RTB.com Launches, Focus On Mobile Real-Time Bidding - 06/24/2013

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laurent broca's curator insight, June 24, 2013 6:38 AM

And here comes the Mobile RTB Gold Rush... assuming it will pay back...

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Addressable TV : #VisibleWorld Taps #FourthWall...

Addressable TV : #VisibleWorld Taps #FourthWall... | Programmatic Buying | Scoop.it
Addressable TV : #VisibleWorld Taps #FourthWall To Support Ads on RTB - Programmatic Buying curated by laurent broca (http://t.co/NzcXuzLVZn)
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The Era of Real Time Marketing Has Arrived (Guest Post)

The Era of Real Time Marketing Has Arrived (Guest Post) | Programmatic Buying | Scoop.it
At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a...
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Why Content Marketers Should Love Programmatic Marketing

Why Content Marketers Should Love Programmatic Marketing | Programmatic Buying | Scoop.it

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango.


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Real-Time Bidding: Greasing the Wheels of Digital Advertising

Real-Time Bidding: Greasing the Wheels of Digital Advertising | Programmatic Buying | Scoop.it

Why brands love real-time bidding

 

SUMMARY: Real-time bidding offers brands better control of their campaigns, along with increased targeting capacity, writes Heather Way. That makes it a powerful tool, she argues, and a study suggests that ad spending will gradually shift away from traditional display advertising and toward RTB. "The advantages of the RTB process to ad buyers and sellers are simply too great to ignore," Way writes.

 

READ ARTICLE 

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laurent broca's curator insight, June 28, 2013 8:10 AM

Can't believe I missed that one, so "borrowed" it from another ScoopIt, if only for the chart projecting Revenues for RTB  within Online Display by 2017...

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Beyond AdWords: Demand Side Platforms Explained - MarketingLand

Beyond AdWords: Demand Side Platforms Explained - MarketingLand | Programmatic Buying | Scoop.it
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdWords?

 

Excerpted...

 

Most DSPs are similar to AdWords in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB (real time bidding) ecosystem; whereas AdWords only allows campaigns to run within the Google network. The differences go beyond that, as well, especially on the display advertising side of things.

 

AdWords is obviously the king of search engine marketing (SEM) platforms. But when it comes to display advertising, the industry has evolved beyond what AdWords offers. Superior reach, targeting, and optimization are now found in the realm of real-time bidding technology and realized through demand-side platforms.


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marketingIO's curator insight, May 28, 2013 2:50 PM

IF you're contemplating display advertising, then this should be of keen interest to you.


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Salesforce.com Reports Q1 Earnings, Reaffirms Marketing Ambitions

Salesforce.com Reports Q1 Earnings, Reaffirms Marketing Ambitions | Programmatic Buying | Scoop.it
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Private marketplaces: How publishers can get ready for a programmatic future

Private marketplaces: How publishers can get ready for a programmatic future | Programmatic Buying | Scoop.it

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laurent broca's curator insight, May 29, 2013 12:48 PM

Dense article, worth reading and coming back for though...

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LUMA's State of the State at DMS13 | RTB - Prog...

LUMA's State of the State at DMS13 | RTB - Prog... | Programmatic Buying | Scoop.it
At LUMA Partners' annual Digital Media Summit, we presented the State of the State which looks at Markets and Trends in digital media.
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Real-time buying agency Matiro acquired by 1000Mercis Group

Real-time buying agency Matiro acquired by 1000Mercis Group | Programmatic Buying | Scoop.it

Matiro, the real-time bidding company, has been acquired by data marketing agency 1000mercis Group in order to extend its service...

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Marketers in Canada Warm to Programmatic Buying

Marketers in Canada Warm to Programmatic Buying | Programmatic Buying | Scoop.it
Programmatic buying, including real-time bidding (RTB) and similar methods of efficiently purchasing paid digital media, is catching on in Canada, as it is elsewhere.
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VIEWABILITY : Comscore Benchmarks Show Many Ads...

VIEWABILITY : Comscore Benchmarks Show Many Ads... | Programmatic Buying | Scoop.it
. (#Viewability : #Comscore Benchmarks Show Many Ads Are Not In-View | @scoopit http://t.co/APRnFu7eiI)
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Are Digital Media Agencies An Endangered Species? - Mondaq News Alerts (registration)

Are Digital Media Agencies An Endangered Species? - Mondaq News Alerts (registration) | Programmatic Buying | Scoop.it
Are Digital Media Agencies An Endangered Species? Mondaq News Alerts (registration) The display media buying model is moving towards that of the search engine model.
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41% of Canadian Agencies Expect To Allocate 50%+ Ad Budget To Programmatic Buying In 2013 [Report]

41% of Canadian Agencies Expect To Allocate 50%+ Ad Budget To Programmatic Buying In 2013 [Report] | Programmatic Buying | Scoop.it
For the third year in a row, BrightRoll has partnered with IAB Canada for their (RT @daveforde: 41% of Canadian Agencies Expect To Allocate 50%+ Ad Budget To Programmatic Buying In 2013 [Report] http://t.co/fF3lH7B3CZ)...
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Google Promises To Plug Two Big Holes In Its DoubleClick Display Ad System: Social And Native Ads

Google Promises To Plug Two Big Holes In Its DoubleClick Display Ad System: Social And Native Ads | Programmatic Buying | Scoop.it
Video When Google last year announced a newly revamped system for running display ads on websites, one gaping hole remained: DoubleClick, Google's display-ad system, didn't integrate social media marketing, so ads and other marketing on social...
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Twitter set to launch retargeting ad exchange

Twitter set to launch retargeting ad exchange | Programmatic Buying | Scoop.it

In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying.

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Why Advertising Through RTB Needs a New Buying Model

Why Advertising Through RTB Needs a New Buying Model | Programmatic Buying | Scoop.it

3 big challenges for RTB ad buyers
SUMMARY: Real-time bidding is replacing cost-per-thousand pricing as online ad businesses' dominant purchasing model -- but realizing RTB's full potential could prove tricky, writes Konrad Feldman. The biggest hurdle will be for marketers and publishers to overcome the adversarial CPM model and find more collaborative ways of doing business. "With an open focus on value, buyers can evolve from haggling over costs to working collaboratively with media partners to find the strategic value and ROI they are both committed to delivering," Feldman writes.

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New Programmatic TV Buying Platform Applies Digital Practices to TV

New Programmatic TV Buying Platform Applies Digital Practices to TV | Programmatic Buying | Scoop.it
Launched in the first quarter of 2013, AudienceXpress, an automated sales platform for selling TV audience impressions, allows advertisers to focus on particular target audiences – but automates the process.

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Continued Growth of Programmatic Requires Changes on the Supply-Side

Continued Growth of Programmatic Requires Changes on the Supply-Side | Programmatic Buying | Scoop.it
Continued Growth of Programmatic Requires Changes on the Supply-Side - 05/23/2013

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laurent broca's curator insight, May 24, 2013 6:51 AM

Really like that focus on Supply Side challenges: gives a nice reminder of things that need to be checked and validated before jumping in...

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Programmatic Buying Roundup | eMarketer

Programmatic Buying Roundup | eMarketer | Programmatic Buying | Scoop.it
RT @eMarketer: Download our complimentary Programmatic Buying Roundup here: http://t.co/PCTQDLhdFt
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What a great summary of what's going on in Programmatic Media Buying now.

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Case Study: Reiss Drives Customer Acquisition W...

Case Study: Reiss Drives Customer Acquisition W... | Programmatic Buying | Scoop.it
Objectives Reiss had two very clear objectives: Firstly the fashion brand wanted to attract quality use... (http://t.co/ygOjWHgiDI)
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