Program planning, objectives, budgets, measuring success. IMC 1072810
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Program planning, objectives, budgets, measuring success. IMC 1072810
Program planning, objectives, budgets, measuring success.
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Is mobile marketing working for direct marketers?

Is mobile marketing working for direct marketers? | Program planning, objectives, budgets, measuring success. IMC 1072810 | Scoop.it
Josh Herman is global multichannel marketing innovation leader at Acxiom By Josh Herman There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating...

Via Paulo Gervasio
Rory Kelly's insight:

I do agree with this article on the topic of mobile marketing and trying to gain the best results, mobile marketing can be extremely effective type of marketing compared to that of other digital based avenues because people will most syrely always have there mobile phones with them most of the day meaning the consumer can be contacted at any time.

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Kevin Chai's comment, May 9, 2013 6:42 AM
The thing about the article is that it treats mobile marketing the same way it would treat marketing through television. Unlike television, one simply cannot synchronize every channel to display advertisements to counter zigging and zagging. When marketing to people using their mobile devices, the advert must be tailored for that person because he or she has so many options in avoiding marketing attempts. As such its not just a matter of getting the message to the customer, but making sure they pay attention to it as well that's the problem.
Nick Moxon's curator insight, May 9, 2013 10:07 PM

A very interesting article which Josh Herman presents his opinion of the use of database information and mobile marketing as a form of direct marketing  to achieving the best results. I personally agree with Josh and believe that Mobile Marketing is a highly effectives channel of direct marketing over other electronic sources as androids are becoming ever more popular and consumers almost always have their phones on them contact to the consumer can be at any time possible.

Alexis-ellen Day's curator insight, May 13, 2013 1:00 AM

Cells phones are no longer the simple call and text others. Smartphones and all these other fast developing forms of cell phones are now the internet and research and communicating through email, online message boards. nearly every business will require an app for consumers to form a relationship with any business they deal with, from grocceries to banking. I fully agree with this article, especially when the author wrote how business owners love having full control over their own business marketing campaign.

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Marketing budgets set to soar more than 20%

Marketing budgets set to soar more than 20% | Program planning, objectives, budgets, measuring success. IMC 1072810 | Scoop.it
More than half of Australian companies plan to increase their marketing budgets this year, while 71% plan to boost their digital marketing spends, according to a new report.

Via PHAM THU NGA
Rory Kelly's insight:

The increase in marketing is a great sign of major growth within the digital market, as these type of channels used by consumers are increasing with new technology introduced at a high rate in these times we are living in right now with consumer engagement and communication starting to be focussed with the digital spectrum.

 

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Josh Leuenberger's comment, August 22, 2013 4:14 PM
Advertising is always going to be important when it comes to social media advertising. It branches out to many people and in this day and age many people are vulnerable to social media advertisement. People see it every day as @Curtis Milner has said, most people these days have smartphones where brands can advertise through their apps on smartphones. Therefore as the article has said it is not surprising that companies are increasing their social media advertising and are predicted to further increase these advertising budgets in the future. Following the trend of what aspects people are going to have in the future such as smart phones is a wise decision on the behalf of advertisers. As in the future most people if not all people will own smart phones and this is a new and developing channel for marketing to consumers.
Josh Leuenberger's comment, August 22, 2013 4:14 PM
Advertising is always going to be important when it comes to social media advertising. It branches out to many people and in this day and age many people are vulnerable to social media advertisement. People see it every day as @Curtis Milner has said, most people these days have smartphones where brands can advertise through their apps on smartphones. Therefore as the article has said it is not surprising that companies are increasing their social media advertising and are predicted to further increase these advertising budgets in the future. Following the trend of what aspects people are going to have in the future such as smart phones is a wise decision on the behalf of advertisers. As in the future most people if not all people will own smart phones and this is a new and developing channel for marketing to consumers.
Rachel Chen's curator insight, October 2, 2014 11:53 PM

This indicates the growing need for digital marketing. Digital marketing is obviously an imperitive for the times we live in and with the new technology so readily available to consumers. we are living in right now with consumer engagement and communication starting to be focussed with the digital spectrum. Following the trend of what aspects people are going to have in the future such as smart phones is a wise decision on the behalf of advertisers.

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The Role of Direct Mail in the Modern Marketing Mix

The Role of Direct Mail in the Modern Marketing Mix | Program planning, objectives, budgets, measuring success. IMC 1072810 | Scoop.it
Rory Kelly's insight:

The growth in digital media is huge and it is viewed that direct markteing is somewhat of an old tool and doesnt quite fit in with todays modern marketing methods. The article however does stress the importance of direct marketing and the importance of keeping loyal consumers basically loyal still.

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Emily Gavigan's comment, September 26, 2013 11:09 PM
Great article Danielle, like you say bombarding people with flyers in their letter boxes won't create a response from consumers but setting in place a strategic marketing strategy to work out how they can effectively target their customers, will have much more of a positive response. A marketing strategy is essential in using direct marketing as a communication tool because without it the effectiveness of the campaign is lost.
Maggie Zhang's curator insight, September 27, 2013 12:08 AM

As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers. 

Rachel Chen's curator insight, October 3, 2014 12:00 AM

Direct mail marketing is seen as a dieing source. Within todays modern technological society, social media, email, internet etc. is seen to be such a better and more advance way to market a company or product that it has left many wondering if there is a future for mail marketing. Response is carefully measured in an attempt to take the waste out of marketing and should be part of your long-term strategy. Activity through virtually any media can be classed as direct marketing.