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Scooped by Wu Meng!

Direct Marketers: Target What your Customers Want, Not What's “Hot ...

Direct Marketers: Target What your Customers Want, Not What's “Hot ... | program planning, objectives, budgets, measuring success |
From the Forbes study, “This data underscores the very real differences in how marketers and consumers define and value various types of brand engagement. Engagement in and of itself has changed in recent years, ...
Wu Meng's insight:

This article was describes what direct marketing through social media and marketers and consumers define engagement differently. Such as the marketers use Facebook, Twitter, smartphones connect with a large number of consumers. Direct market can bring to consumer promotion information and coupons, they can through advertising to find what they want, can also trade in special place by advertisers. Some consumers do not care about marketers use which channel, they care about is communicating with each other, and finding the information they need. So the sales using direct market to promote their product by the social media.


Renee Huang's curator insight, September 25, 2013 8:30 AM

For marketers the most important things is understanding and great engaging with consumers. As the article title target the consumers wants and needs.  In my opinion the customers want to be taken seriouslyThis is not only refers to "courtesy", "service with a smile." Customers want to be seriously, seriously and want to listen carefully to their needs and provide them with detailed information and correctly answer questions.Customers want to be "special" Customers do not want to hear "no", which is when the requirements cannot be met, he hopes someone can make some special arrangements for him to meet his needs. Many times, when we use "requirement" to reject the customer, everyone knows, this may lose a customer, he would go to meet his needs of enterprises. But if we meet his seemingly "irrational" requirements, he will have a good impression on us, and tends to affect his gratitude to his friends and family, good word of mouth reputation. Even if the final result did not as he wished, as long as seeing your efforts, you got him a long-term trust. So the marketers should focus on understanding the consumers. 

Wu Meng's comment, September 25, 2013 6:55 PM
good points, as I choose the same article as well. I can relate to social media, such as mail, Facebook, twitter, TV or other media. . Direct marketing is a big topic connects with many details. Such as “target what your customers want, not what is hot”, and other one is specific channels.
Renee Huang's comment, September 25, 2013 8:09 PM
I scooped this article also, in today society there are so many new products have been created every day. However, are there really necessary for every consumers what the firms produced?? Thus, this article had been tell us the direct marketers should focus on and get to know what is the main target really want from the firms and what kinds of product are consumers are really need. In addition , there are many ways can touch in with consumers such as facebook, twitter, linkedle etc, those media combination that have given marketers the ability to connect with huge numbers of consumers. However, consumers sometimes getting confuse because there are so much information come through, that is the reason consumers always ask their friend feedback and comments about the product.
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IMC: Put Together

IMC: Put Together | program planning, objectives, budgets, measuring success |
MakanakaTuwe's insight: This article presents to the reader the importance of an integrated marketing plan that serves to promote the bigger picture.
Wu Meng's insight:

This article was give a good IMC explaining, and very accurately explained the business how to promote their brand. This reading focuses on establishing the big idea and developing it into one in a few simple words. Nowadays, many company use representative symbol, and team slogan to attract consumers. Such as NIKE“just do it”, so different own words represent different way, big of ideas create new successful promote their brands in the marketplace.


Huiqing Chen's comment, September 25, 2013 1:12 AM
IMC definitely plays an important role on branding a product or a company. I agree with Meng's idea that most successful branding are built upon a creative idea with making all the details perfectly work out.
Renee Huang's comment, September 25, 2013 11:33 PM
A clearly article that described what is IMC. Through this article I had more understanding about the IMC. As the article said , how the business company promote and establish brand is really important in today’s market. A successful branding not only created with a great idea, it also needs working with others important strategies. Establishing a great idea work with a good company product brand is necessary and important.
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The importance of communications in large-scale projects ...

The importance of communications in large-scale projects ... | program planning, objectives, budgets, measuring success |
With huge amounts of investment, coupled with acute targets, creating a potent mix of risk factors, effective communication is vital to success. “Across Heathrow we spend between £100m and £120m on our passengers every ...
Wu Meng's insight:

This article describes as an investor, manager of the project, communication play a crucial role. Communications is a core competency when you correctly executed, connects every member of project team from the architect and contractor, to engineers, designers and installers. For examples, from article research fifty-six percent of that the perilous state of the communication.

The study found that sufficient clarity and detail communication, it is the most easily reach goals.

For the company, engaged large- scale projects that mean the difference between a profit and loss. For the managers, manager involved in these projects, a communication is important for the project, it affects project teams and stakeholders. So the project success depends on some information and team member communication.

Huiqing Chen's comment, September 25, 2013 1:17 AM
It's talking about the communication inside the company when doing a large project. This kind of communication is different from communicating with customers, and still it is vital to the success of a project.
Renee Huang's comment, September 25, 2013 11:49 PM
This smart article told us how the communication is important during the big project processing. I am agree that article provide to us, the projects can be fail and risking if the employees, contractors, suppliers do not have great communication for each other. In the article also showed few indicators to tell us that how the project management institute reinforce need for effective communications. In addition the article also said lots company lack communication with sufficient clarity and details. Therefore, a success project should have heavily information and communication with team members, and always update for decision making for the strategies.
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The Sales Funnel is Dead - Direct Marketing News

The Sales Funnel is Dead - Direct Marketing News | program planning, objectives, budgets, measuring success |
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement. ... Direct Marketing News. Marketing Mavens ...
Wu Meng's insight:

Todays, a lots product brand in the marketplace. The article told us how the

product sales to customers. From voice of customer, ongoing value and engagement post-sale are critical for retaining today’s empowered consumers. Today’s consumers think that the sales are personalized and sustained engagement.

So the article told us how to do that. Firstly, make a personalized solution, learning customer behavior and understanding consumer psychological. Secondly, the product should be value-based relationship development. Lastly, develop a plan for consumers, make a value and provide good price to consumers, communications, target must be across the multichannel mix.


Conclusion, the sales should be focus on developing relationship with consumers, Actively participate in the customer's decision, understand customers pre-sale and after-sale, actively participate in and customer communication.


Huiqing Chen's comment, September 25, 2013 1:08 AM
I think the development on customer relationship should depend on the involvement. Not all products require highly personalization, nor all companies are able to build the relationship with customers.
Renee Huang's comment, September 25, 2013 8:29 PM
A funny title article, I agree that the article said ongoing value and engagement post-dale are critical for retaining today’s empowered consumers this is according to voice of the customers research. I think the firm not only should understand consumers pre-sale, and after sale, the firm also need have foreseeability to know what kind of problems will appear and have the quick way to solute the problems. And the firms should always be good for keep product brand as long as the company can.
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The Power Of Innovation And Technology To Change The World: An Inside Look ... - Forbes

The Power Of Innovation And Technology To Change The World: An Inside Look ... - Forbes | program planning, objectives, budgets, measuring success |
The Power Of Innovation And Technology To Change The World: An Inside Look ...
Held during UN Week from September 22-24 at the 92nd St.
Wu Meng's insight:


This interview reflects on Social Good Summit through social media has given us opportunity to surface ideas and solutions from around the world. For example, the Chinese social media for Social Alliance, as partner Chinese media have created new activity, like a World No Tobacco Day, preventative action against the spread of TB in remote rural areas. It is a fantastic platform for awareness-raising; it can enable every person to get involved, to share their opinions and to take action.

Huiqing Chen's comment, September 25, 2013 1:39 AM
I agree with Meng that this kind of platform is fantastic, and it can be used as a marketing tool to spread some news about the products. For example, viral marketing usually happens through social media tool.
Renee Huang's comment, September 25, 2013 8:46 PM
This article has many views from different people that talked about the social good summit. As the writer Sigrid Kaag said, the idea behind the social good summit is to provide a global, inclusive forum for discussion and debate of the biggest development challenges and opportunities we face. I agree that you said it is a great platform for awareness-raising. Everyone should be involved, not only talk, also should listen form numbers of participants that we expect from all the world.
Rescooped by Wu Meng from Writer, Book Reviewer, Researcher, Sunday School Teacher!

Types of Promotion Objectives

Types of Promotion Objectives | program planning, objectives, budgets, measuring success |
Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing, PR and more.

Via Angela Watkins
Wu Meng's insight:



The article introduces five types of promotion objective for a firm to successfully promote its product: to build awareness, to create interest, to provide information, to stimulate demand, and to reinforce the brand. All these five objectives should be employed when a firm is making its marketing plan and be adchieved in the process of implementing the plan. The objectives need to be measurable, such as increase in sales and market share.

In general, marketers need first make customers be aware of the product, especially in unknown markets, by focusing on building products market share. Marketer also need to understnad consumer interest in the products and their consumer behavior, and then provide a lot of information of new products to help customers make purchase decision, through various advertising media to stimulate customers to buy product, such as newspapers, TV, and the Internet. Last but not least, marketers need to build a strong relationship with customers sot that purchaser become loyal customers. For example, some retailers use emails to remind customers new product information and at the same time, strengthen its relationship with customers.


Huiqing Chen's comment, August 21, 2013 4:12 AM
These 5 types of objectives mentioned in the article is more like a process which makes the promotion work to attract consumers. All these objectives is targeting at encouraging consumers to buy their products and engaging with them. I agree that a company could work out their plan if they follow these objectives and carry out the promotion acitivities step by step.
Renee Huang's comment, August 21, 2013 7:53 AM
There are five objective points for marketing promotions in this article. Each article has clearly illustrate what is the possible objectives may include any company doing the promotions. Whatever what kind of promotions the company going to choses or use that company cannot avoid the five points had been provided in the article. I agree that the company cannot only doing the promotions, the marketers are also need considering marketing consumers what they really wants and needs and lead those consumers become loyally customers for the company.