Establishing Objectives and Budgeting for the Promotional Program | Establishing objectives and budgeting for the promotional program |

The chapter starts with a question “Does it Really Matter What We spend on Advertising?”

The rule of business is that whatever they are investing is giving them any benefits or is it just the sunk cost. Marketer wants to know that advertisements belong to which category. First we should know why do we need advertisements? Advertisements make the people aware of the product.