Image source: la.eater.com Whether you are a large chain of restaurants or a mom and pop neighborhood eatery, your marketing strategy is vital to t
Mark Pardington's insight:
Very informative article, as we have previously learned having a strong marketing strategy is key to ensuring business success, this article reaffirms this point and specifies the importance no matter the business size before noting the importance of being able to gauge a marketing programs success in measurable terms while giving six quick hints geared toward creating successful marketing and being able to measure its results: -Start by setting clear goals and objectives -Keep it simple and clear -Be different -Be focused -Always include a call to action -Tracking While all of these points are undoubtedly important in creating a strong marketing plan I would personally consider the defining of clear goals and the tracking the most important towards being able to measure a plans success as the other points are notably more geared towards the actual creation of the success. All things considered though I think it the article some good insights and was ultimately very informative even if it seemed to be geared towards smaller businesses in general.
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