Program planning, objectives, budgets, measuring success.
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Rescooped by Lucy Lim from The power of ideas; Integration across all media
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Social Media Marketing Services: Why you need it?

Social Media Marketing Services: Why you need it? | Program planning, objectives, budgets, measuring success. | Scoop.it
Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...

Via Alan Horton, Alysha Mackenzie, Stephanie Tucker
Lucy Lim's insight:

This article demonstrates the importance’s of social media sites in relation to businesses. It explains how popular platforms such as Facebook, Twitter, or LinkedIn play a vital role for many businesses allowing them the accessibility to share their emotions or buying experiences to the wider social community. It is yet a simple but very powerful tool that can spread the name of the brand with just a few mouse clicks. Without the need to physically access or visit stores, consumers are able to virtual go shopping online and browse only for things that they want to look at. Consumers have the accessibility to comment and share their experiences using a product or service. Businesses are able read or reply to these comments and look back in to their product or service and adjust what consumers feel negative about. Nowadays, businesses rely heavily on social media marketing and this article explains how the growing level of importance creates a need for proper management. By reading this article this allows myself to understand that consumers are demanding more change and businesses need to pick themselves up to stay in the rapidly changing market to stay alive in our modern yet hostile business industry.

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JianWang's comment, September 26, 2013 10:34 PM
@Anna I like this article for the explain about the social media as it become one of the major communication channels.
Yunqi Zeng's comment, September 26, 2013 11:51 PM
The social media gets into people's lives in everyday, and it is a very useful channel for the marketers to communicate with the target consumers
Ben Beguely's curator insight, September 27, 2013 1:55 AM

I agree with this article as it just shows that social media has just become a need for people. brands and businesses use social media now to attract target consumers and to advertise promptly.It has become a good technique of marketing

Rescooped by Lucy Lim from IMC Weeks 6, 7 & 8: Milestone 2
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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age? | Direct Marketing | Neolane

Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age? | Direct Marketing | Neolane | Program planning, objectives, budgets, measuring success. | Scoop.it
Hear from various industry experts on how direct marketing tactics and strategies have changed as the digital age has emerged.

Via Emily Gavigan
Lucy Lim's insight:

Direct marketing is probably the most preferred tool for business in today’s society. People are discovering that we cannot rely on the standard of working for someone else, so it only makes sense that we would look to other resources to change our life. Traditional direct marketing approach focuses on maximizing the offer response rates. Typically direct marketing organizations will start with an offer and determine the relevant customer base for the offer eliminating the segments or populations least likely to respond. Digital marketing however takes the opposite approach where marketers try to determine the best offer for every customer that they are allowed to contact via email or web. This fundamental shift is driven by the fact that the cost per contact both initial and incremental for digital channels is orders of magnitude lower than direct marketing. This allows digital marketers to have multiple contacts with a customer and also allows for cost effective means to reach the entire customer base with an appropriate offer.

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TSZ HA FUNG's comment, September 26, 2013 6:45 PM
I agree with Lucy, direct marketing are mostly benefit consumer by company determine the best offer for every consumer via direct communication, company also can received the most direct and accurate response from consumer. But I think there is some limitation of direct marketing, company are more likely to contact current consumer because company know they are interested to our product or already have business relationship with company, is it hard to reach potential consumer via direct communication because small volume the company can reach each time and it not easy to ask them move to our product by direct communication.
Anna Shen's comment, September 26, 2013 9:59 PM
Hey Vic, I agree that direct marketing is no longer how it used to be so it needs to be redefined to suit the growth of the new digital age. By keeping up with the new digital age is very beneficial for a company as it keeps the brand ‘alive’ through retaining customers. I liked that you have pointed out something I find important where by redefining direct marketing channels that not only connects the offer, but it connects with the right person for that offer. This I believe will strengthen the consumer base as well as being cost effective for the business.
Yunqi Zeng's comment, September 26, 2013 11:34 PM
I agree with Lucy. The direct marketing is useful in now days.
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Objectives, Measurement and Program Planning

Objectives, Measurement and Program Planning | Program planning, objectives, budgets, measuring success. | Scoop.it
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...
Lucy Lim's insight:

 

In this article there are five hints to make sure your objectives are SMART and drive successful marketing communications. SMART stands for Simple, Measurable, Achievable, Realistic and Timeless. By using SMART goals for objectives, it could determine how to evaluate and measure the program’s success.

 

From my point of view, the two most important elements are simple and achievable because choosing a simple goal is much easier to achieve. And also important to ensure your goals are measurable, it is because we can consider changing your goals in the future.

 

It is a great article to read because although it is short it was quite straightforward to our topic. Also this article clearly defines what the element of SMART is. 

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TSZ HA FUNG's comment, August 22, 2013 5:22 PM
I’m agree with you, Simple and Achievable are also the most important element to me. Organization need to keep they plan so employees can easy to understand the idea and objective of organization, because the level of employees understanding can affect the level of goal achieve. Also the goal must be achievable and find the short way to achieve; otherwise, there will be wastes of effort.
Yunqi Zeng's comment, August 22, 2013 11:33 PM
I agree with Lucy. For companies and marketers the important thing is to make plans efficiently, which is to get the goal simple and achievable. Neither the producer nor the purchaser wants to waste the time or money
Georgia Mackay's curator insight, September 16, 2013 7:07 PM

Marketing objectives are stated in an organisation's marketing plan and are a way of describing what will be achieved by the marketing program within a given time period. This article gives five hints aimed at marketers to lead the organisation towards marketing communication success, by improving their objectives. The article states that objectives must be 'simple' and emphasises the importance of one objective = one objective, as many marketers will have one objective = one objective AND one more point on objective of the first one. (For example, the objective to increase awareness AND leads). It also highlights the importance of specifying what exactly the objective is. I think that this hint towards simplicity in objectives is important- as objectives are basically goals, I believe that a goal would be much more difficult to accomplish if it is not layed out in simple, straightforward terms. This is how, as a student, I can relate to the importance of this first hint. I think objectives also need to be achievable, which is the third hint offered by the article. Measurement is a major part of a program, and so therefore, hint number two- the objective must be measurable, and is, in my opinion, of vital importance. The article labels this method of setting objective as SMART. Although the article states some fairly obvious points, it lays down a format for marketers to follow and to look back on as a constant reminder, which is necessary when one is busy with numerous other things which are requiring urgent attention.

 
Rescooped by Lucy Lim from Week 6; Creating an effective communication mix, Measuring results against objectives
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Program planning, objectives, budgets, measuring success. | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jillian Hor Maelynn
Lucy Lim's insight:

This article shows an effective marketing communication that would be helpful to me in the future. There are the development strategies, which focus on 4 aspects. Such as, target customer, communication channels, cost estimates, and measuring. Firstly, Identifying the target market is an essential step in the development of a marketing plan. Not all products and services are meant for all types of consumers. In fact, companies may tweak certain aspects of a product. Secondly, company have to select the communication channels to communicate with customers. Communication channels are a medium through which a message is transmitted to its intended audience, such as print media or broadcast media. Also in the modern society, most companies use social media or online advertising, which is trend for marketing. Thirdly, once the companies identify the marketing massage, they should estimate the total cost of their marketing campaign. Cost estimate is an approximation of the probable cost of a product, program, or project, computed on the basis of available information. Lastly, after the company initiates their marketing program, measure the results to make sure you are spending your dollars wisely also it help them to describe the improvement of their marketing.

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Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Yunqi Zeng's comment, September 26, 2013 11:48 PM
communication is one of the key elements in marketing strategy therefore it is important to select the effective marketing communication tool.
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The importance of communications in large-scale projects ...

The importance of communications in large-scale projects ... | Program planning, objectives, budgets, measuring success. | Scoop.it
With huge amounts of investment, coupled with acute targets, creating a potent mix of risk factors, effective communication is vital to success. “Across Heathrow we spend between £100m and £120m on our passengers every ...

Via Ashleigh Brockett
Lucy Lim's insight:

Communication must circulate through the project management team and external stakeholders to maintain the health and the viability of the project. The existence of a documented communication plan does not by itself guarantee good communication during the project planning stage. Attention must be given to the type of information that is required at each level of the project and take steps to make sure that information is freely transmitted. As insufficient information can lead to faulty assumptions, too much information (or irrelevant information) can easily overload stakeholders, eventually causing them to "tune out" further communication attempts. Depending on the scale of the project, the project manager may need to spend some time laying the ground rules for meetings and other communications and could possibly arrange for some communication skills training. Even when time seems limited, managers should consider the time spent on establishing good communication within the team as an investment in its success.

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Lucy Lim's curator insight, September 26, 2013 8:21 AM

Communication must circulate through the project management team and external stakeholders to maintain the health and the viability of the project. The existence of a documented communication plan does not by itself guarantee good communication during the project planning stage. Attention must be given to the type of information that is required at each level of the project and take steps to make sure that information is freely transmitted. As insufficient information can lead to faulty assumptions, too much information (or irrelevant information) can easily overload stakeholders, eventually causing them to "tune out" further communication attempts. Depending on the scale of the project, the project manager may need to spend some time laying the ground rules for meetings and other communications and could possibly arrange for some communication skills training. Even when time seems limited, managers should consider the time spent on establishing good communication within the team as an investment in its success.

Ahmed Salman's curator insight, September 26, 2013 6:48 PM

This article discusses the importance of communications in large scale projects and infrastructure. It states that failure to communicate with employees, contractors, suppliers, customers and the public can quickly result in a loss of direction, bringing projects Jeopardy, risking project success rates and therefore, causes a huge financial loss. I really enjoyed this article because it talks about the risks involved with the lack of communications in large scale projects and explains why having an effective communication strategy is very important.

Shay Narsey's comment, September 26, 2013 9:51 PM
ahmed good article. i liked the mention of bad communications can risk a entire business if each other are not talking which can be vital for the longevity of a business