Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...
This article demonstrates the importance’s of social media sites in relation to businesses. It explains how popular platforms such as Facebook, Twitter, or LinkedIn play a vital role for many businesses allowing them the accessibility to share their emotions or buying experiences to the wider social community. It is yet a simple but very powerful tool that can spread the name of the brand with just a few mouse clicks. Without the need to physically access or visit stores, consumers are able to virtual go shopping online and browse only for things that they want to look at. Consumers have the accessibility to comment and share their experiences using a product or service. Businesses are able read or reply to these comments and look back in to their product or service and adjust what consumers feel negative about. Nowadays, businesses rely heavily on social media marketing and this article explains how the growing level of importance creates a need for proper management. By reading this article this allows myself to understand that consumers are demanding more change and businesses need to pick themselves up to stay in the rapidly changing market to stay alive in our modern yet hostile business industry.
Direct marketing is probably the most preferred tool for business in today’s society. People are discovering that we cannot rely on the standard of working for someone else, so it only makes sense that we would look to other resources to change our life. Traditional direct marketing approach focuses on maximizing the offer response rates. Typically direct marketing organizations will start with an offer and determine the relevant customer base for the offer eliminating the segments or populations least likely to respond. Digital marketing however takes the opposite approach where marketers try to determine the best offer for every customer that they are allowed to contact via email or web. This fundamental shift is driven by the fact that the cost per contact both initial and incremental for digital channels is orders of magnitude lower than direct marketing. This allows digital marketers to have multiple contacts with a customer and also allows for cost effective means to reach the entire customer base with an appropriate offer.
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...
Lucy Lim's insight:
In this article there are five hints to make sure your objectives are SMART and drive successful marketing communications. SMART stands for Simple, Measurable, Achievable, Realistic and Timeless. By using SMART goals for objectives, it could determine how to evaluate and measure the program’s success.
From my point of view, the two most important elements are simple and achievable because choosing a simple goal is much easier to achieve. And also important to ensure your goals are measurable, it is because we can consider changing your goals in the future.
It is a great article to read because although it is short it was quite straightforward to our topic. Also this article clearly defines what the element of SMART is.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article shows an effective marketing communication that would be helpful to me in the future. There are the development strategies, which focus on 4 aspects. Such as, target customer, communication channels, cost estimates, and measuring. Firstly, Identifying the target market is an essential step in the development of a marketing plan. Not all products and services are meant for all types of consumers. In fact, companies may tweak certain aspects of a product. Secondly, company have to select the communication channels to communicate with customers. Communication channels are a medium through which a message is transmitted to its intended audience, such as print media or broadcast media. Also in the modern society, most companies use social media or online advertising, which is trend for marketing. Thirdly, once the companies identify the marketing massage, they should estimate the total cost of their marketing campaign. Cost estimate is an approximation of the probable cost of a product, program, or project, computed on the basis of available information. Lastly, after the company initiates their marketing program, measure the results to make sure you are spending your dollars wisely also it help them to describe the improvement of their marketing.
With huge amounts of investment, coupled with acute targets, creating a potent mix of risk factors, effective communication is vital to success. “Across Heathrow we spend between £100m and £120m on our passengers every ...
Communication must circulate through the project management team and external stakeholders to maintain the health and the viability of the project. The existence of a documented communication plan does not by itself guarantee good communication during the project planning stage. Attention must be given to the type of information that is required at each level of the project and take steps to make sure that information is freely transmitted. As insufficient information can lead to faulty assumptions, too much information (or irrelevant information) can easily overload stakeholders, eventually causing them to "tune out" further communication attempts. Depending on the scale of the project, the project manager may need to spend some time laying the ground rules for meetings and other communications and could possibly arrange for some communication skills training. Even when time seems limited, managers should consider the time spent on establishing good communication within the team as an investment in its success.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.