This article makes good points on what a business can do to market itself especially in such a competitive business world. I especially like how it highlighted that a lot of businesses do promotional work and consider that as its whole marketing plan, when the truth is it should have a few more dimensions to it. Having more platforms to get to its targeted consumers means that reach increases and that could have long term staying power then a promotion would.
The main point though I found in this article was how critical planning was in marketing and i agree with it because in order for a marketing strategy to be successful everything needs to be planned and should go to plan. The fact is marketing is so big and there’s new ways to market the same product or business that if you don’t have an order, objective, and a plan to reach that objective the purpose of your marketing can get lost.
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