Direct mail marketing is a great way to promote brand awareness within your target market. Here are 5 tips for using this method to generate leads and sales.
|Scooped by Li Ma|
This article is focusing on the direct mail marketing; it mentioned the key point and how to improve the direct mail marketing. Direct mail is the process of sending prospects and customers marketing messages through mail, and the purpose of this marketing strategy is to increase the product sales by targeting the group of consumers, and build brand awareness, it can also reinforce other branding efforts from other channels. The article mentions a few general tips when building the direct mail marketing. Firstly, finding the right list for your campaign, this means to work with a list broker to better understand your business, industry and audience. Secondly, having a direct copywriter, it is important because they are skilled and know how to write to gain consumer’s attention and let them buy. Thirdly, follow up with initial campaign, if the fist campaign is successful, it is necessary to follow up for next campaign as it will increase brand awareness, which can help build some rapport and familiarity with your prospects. Fourthly, start with your own database, by using your own database of customers, because your customers are more likely to purchase from you because they’ve already done business with you. Fifthly, focusing on getting the lead, which means once prospects say they’re interested use the phone to make the sale or set up a sales appointment. Anyway, in my opinion, I think it is a nice article, it briefly explain a few general tips that need to be cared when designing a direct mail marketing, providing a much clear direction for marketers.