This article listed 7 steps of making a successful promotion program. The 1st step here is to define success. In my opinion, defining success is similar with realizing what the objectives and goals are for the promotion. It is like marketers must know clearly where to go before they set out. In the 4th step 'determining the mechanics' contains the step of deciding your budgets, and I think the program budgets should be put in the first step and give a range of the budget so that marketers can make a plan within the budget. In fact, both deciding objectives and budgets are the very first and important steps in planning a program.
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