Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...
Brittany R Taylor's insight:
The way to great success using IMC, is not creating huge goals, with too many objectives or not enough details to achieve success. The article states that using the basic SMART Goals helps businesses achieve their desirable objectives. As well making sure the goal is Simplistic, not overly complicated and not having multiple goals for one objective is key. Furthermore the goal has to be Realistic, Measurable, Timeliness and Achievable. Having an objective that is unattainable, and not meeting all the criteria, shows that the goal will not be successful. The article shows that businesses often forget one of these objectives will result in a failure for the business goal. Finally to achieve the success of using SMART goals is that all the employees understand it and integrate it into working with customers and co-workers.
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