Having an overall understanding of sales, advertising and public relations are essential components of marketing which require practical knowledge in order to integrate each one successfully with the other. Consumers become the focus because understanding their needs and how to connect with them is whats going to sell your products at the end of the day. To help raise consumers awareness, this article looks into marketings four P's: product, price, promotion and place. If all areas of the four P's are covered successfully, it becomes very easy for the company to increase their brand equity. Not only do consumers demand products that satisfy their wants and needs, now companies have to market these products in a way that appeals to their consumers as they are looking for that emotional connection as well. Having goals and objectives of what the company wants to achieve will help integrate all areas of their marketing strategy and not confuse their consumers, which ultimately will lead to success within the company.
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