How to Connect Your Business Objectives to an Effective Social Media Marketing Strategy | The Bow Tie | Program planning, objectives, budgets, measuring |

What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters? 

If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.

Did these corporate giants reach such great social heights by pursuing the exact same social media goals? Of course not. Disney and the WWE are vastly different companies with vastly different business objectives. You don’t market sweaty, hulking wrestlers the same way you do talking mice.These two very different companies achieved social media success by applying specific social media tactics to achieve specific business objectives.

You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy....

Via Jeff Domansky