Program Planning, Objectives, Budget, Measuring Success
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Program Planning, Objectives, Budget, Measuring Success | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.

Daryl Peterson's insight:

This articles shows results from real life consumer responses that have engaged with that companies and brand. In the article it states that that the majority of results were negative and that mistakes were being made could have been avoided if they just listened to consumers demand for more and implemented it into their marketing campaign. The article also shows that small businesses used direct mail, emails etc. to communicate brand messages to consumers. However I feel that these small businesses should implement social media into their marketing as its rapidly growing due to the enhancement of technology. Also another resason to use social media is because its alot more cost effective and efficient especially for small businesses starting out, and it can reach a wider target market which is alot more convenient and could result in a stronger brand image and brand recognition. This type of media is perfect for small business who wish to be successful in the long term. 


 

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Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process

 

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Objectives, Measurement and Program Planning

Objectives, Measurement and Program Planning | Program Planning, Objectives, Budget, Measuring Success | Scoop.it
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...

Via Wendy Pham
Daryl Peterson's insight:

This article talks in detail about what approach should be taken by businesses to be successful in the future. The main apporach being S.M.A.R.T to develop a well organised strategy when in the planning stages.

 

Simple/Specific - basically means that the target goal must be simple and specific

Measurable - The bench mark of the goal 

Attainable/Achievable - The goal is achievable and not just some fantasy that the business is aiming for 

Realistic - Talking about market share, market growth of the goal  

Time - There is a set time frame of when the goal must be met

 

These five helpful hints will help a company majorly in the long run as all these are relevant to the goal that has been set and is being aimed for. I would recommend all business to use the SMART approach when planning as its been around for a long time showing it reliability. This also helps businesses to improve by following these simple to understand guidelines.

 

The article although does not portray much information shows an easily comprehended article for anyone learning about business planning. This also provides very useful information for business people looking to start their own business.

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Ceres Wu's comment, August 22, 2013 1:22 AM
this article provides very good methods of the 5 mian points for company of marketing communications plainning process, which the well - stated SMARTobjectives, i found its simplely easy to understand how this means to work in the market. i really like it.
Rachel Bom Choi's comment, August 22, 2013 5:27 AM
@May Elizbeth . I found it simple and easy to understand the SMART obejective through this article. Interesting article May :')
Felix Feng's comment, August 22, 2013 5:42 AM
SMART is a good methos that easy understand and follow it. Those five objectives are the things that can not be ignored in the marketing communication program.
Rescooped by Daryl Peterson from Week 6; Creating an effective communication mix, Measuring results against objectives
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Program Planning, Objectives, Budget, Measuring Success | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jillian Hor Maelynn
Daryl Peterson's insight:

This article shows good points that fits into IMC. Creating an effective communication mix. The article is although brief very informative and to the point. It talks mainly about 4 points to an effective communication. Target markets/consumers, communication channels, cost estimates and measuring, It talks about utilising the most common form of communication channels which will help increase the brand image in the target market. Estimating costs is also very important in the communication mix as this will help show whether your campaign will either meet the budget as you most likely wouldn't want to go over the estimated budget resulting in a loss. Finally measuring and getting customer feedback e,g. suggestion cards to help show how successful and effective your marketing mix is. This is definitely useful for business ventures who are just starting out in the market wishing to be successful.

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Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Yunqi Zeng's comment, September 26, 2013 11:48 PM
communication is one of the key elements in marketing strategy therefore it is important to select the effective marketing communication tool.