I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.
Daryl Peterson's insight:
This articles shows results from real life consumer responses that have engaged with that companies and brand. In the article it states that that the majority of results were negative and that mistakes were being made could have been avoided if they just listened to consumers demand for more and implemented it into their marketing campaign. The article also shows that small businesses used direct mail, emails etc. to communicate brand messages to consumers. However I feel that these small businesses should implement social media into their marketing as its rapidly growing due to the enhancement of technology. Also another resason to use social media is because its alot more cost effective and efficient especially for small businesses starting out, and it can reach a wider target market which is alot more convenient and could result in a stronger brand image and brand recognition. This type of media is perfect for small business who wish to be successful in the long term.
This article talks in detail about what approach should be taken by businesses to be successful in the future. The main apporach being S.M.A.R.T to develop a well organised strategy when in the planning stages.
Simple/Specific - basically means that the target goal must be simple and specific
Measurable - The bench mark of the goal
Attainable/Achievable - The goal is achievable and not just some fantasy that the business is aiming for
Realistic - Talking about market share, market growth of the goal
Time - There is a set time frame of when the goal must be met
These five helpful hints will help a company majorly in the long run as all these are relevant to the goal that has been set and is being aimed for. I would recommend all business to use the SMART approach when planning as its been around for a long time showing it reliability. This also helps businesses to improve by following these simple to understand guidelines.
The article although does not portray much information shows an easily comprehended article for anyone learning about business planning. This also provides very useful information for business people looking to start their own business.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article shows good points that fits into IMC. Creating an effective communication mix. The article is although brief very informative and to the point. It talks mainly about 4 points to an effective communication. Target markets/consumers, communication channels, cost estimates and measuring, It talks about utilising the most common form of communication channels which will help increase the brand image in the target market. Estimating costs is also very important in the communication mix as this will help show whether your campaign will either meet the budget as you most likely wouldn't want to go over the estimated budget resulting in a loss. Finally measuring and getting customer feedback e,g. suggestion cards to help show how successful and effective your marketing mix is. This is definitely useful for business ventures who are just starting out in the market wishing to be successful.
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