I think overall this article give a good insight of what a good objective should look like. This does go back to looking at the S.M.A.R.T chart and how we can make a clear objective, as without a clear objective the message would be very blury and consumers would never understand what the point of the company is. As stated in the article " It must be translated into communication goals and specific promotional objectives. In general an objective should be SMART, i.e. Specific, Measurable, Attainable, Realistic and Time-bound"
The article states that by conducting a market research we will be able to bench mark ourselves against other companies in terms of current statues and target audience. which is true without research we would never know how we are doing against other compititon and how we can better our company.
The first thing that should be kept in mind while allocating budgets is that advertising budget should be viewed as an investment and not as an expense. Which should be obvious as advertising is an investement to further the equity or awereness of our brand so its actually contributing towards the overall image of the company rather than just being an expense.
When we are budgeting it is important to look at the stage in product life cycle, competition, differentiation, current market share etc before we actually allocate resources into the needed aread. The article has two appoarches on how to handle a budget and i think that its important that we understand both ways and it allows flexiblity in how we set our company. an example would be Arbitrary allocation: the budget is determined by management solely on the basis of what is felt to be necessary and is dependent on the psychological profile of the manager as much as it is based on economic reasoning, however if the product and the company is new and there is not a lot resources (money) involved then the company needs to change it budgeting plan to Affordable method: the management first allocated the required funds to the production and research departments and then the rest of the fund is allocated to promotion with the argument that this is all they can afford.
Once the company understand the approach in which the budget should be allocated then the company is able to allocated the necessary resources to the necessary channels.
Overall this article gives a very detailed explaination on how to allocate budget and ways of approaching budgeting. This article is also clear and detailed on how to create an object that can increase your brand equity which is the long term goal of IMC
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.