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Business Wisdom: Consumer Psychology
Curated by April Lougheed
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What 7 Masters Of Persuasion Can Teach You Abou...

What 7 Masters Of Persuasion Can Teach You Abou... | ProfitGuider | Scoop.it
"This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut..." © (What 7 masters of persuasion can teach you about behavioral...
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Neuromarketing for Dummies | Neuromarketing

Neuromarketing for Dummies | Neuromarketing | ProfitGuider | Scoop.it
Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don't let ...
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The New Science of Marketing: A Lesson With Deepak Advani

IBM'er Deepak Advani shares an intriguing take on how big data is changing the face of marketing. Learn more and explore how it might impact your company tod...
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What do you mean by marketing as a science? - Chief Marketing Technologist

What do you mean by marketing as a science? - Chief Marketing Technologist | ProfitGuider | Scoop.it

Excerpted...

 

Here are what I believe are the 4 principles of good marketing science:

 

1. Marketing as a science is about objectively using data to support decision making. It’s about understanding how to interpret data — and how to identify common errors or misrepresentations in interpretations. It’s also about critically questioning data, its source, its quality, the context in which it was collected, and alternative interpretations that it supports.

 

2. Marketing as a science is about looking for patterns in the market and in customer behaviors — within data, but also through more qualitative sources of information, such as conversations with prospects, peers, and third-parties. This is where data science is applied in the exploration of marketing data.

 

3. Marketing as a science is about embracing ideas from other scientific and engineering disciplines: psychology, economics, computer science, neuroscience, biology, industrial engineering, anthropology, sociology, etc. It’s about translating the work of other scientists and engineers into the context of marketing, at least as an inspiration for new models and hypotheses.

 

4. Marketing as a science is really about running good controlled experiments to test hypotheses. This is the heart of the scientific method applied to any discipline. It’s about designing good experiments. It’s about choosing meaningful hypotheses to test. It’s about minimizing confounding variables in such tests — while acknowledging that real-world marketing experiments are inevitably subject to uncontrolled influences.

 


Via marketingIO
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marketingIO's curator insight, March 7, 2013 12:00 PM

As usual, Scott Brinker has it right: the heart of science is the scientific method, the testing of hypotheses. An algorithm does not make a scientist.


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Persuade with Visual Metaphors: Neuromarketing

Persuade with Visual Metaphors: Neuromarketing | ProfitGuider | Scoop.it

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.

 

I ran across an ad for Austin-based Elements Laser Spa that includes both a visual metaphor and a play on words. The ad shows a rose with its thorns removed, while its headline text reads, “Nice Stems.” (For international Neuromarketing readers, “stems” is slang for “legs.”)

 

This ad is brilliant in several ways. First, it produces an “aha!” reward to the viewer’s brain since most readers will understand the cryptic ad only when they look at the small print below. (The print version of this ad has a small box below the illustration that offers a discount on laser hair removal. The long-stemmed rose with the little pile of thorns won’t make sense at first, but upon seeing the text in the discount offer just about every viewer will immediately grasp what’s going on.


Via Ashish Umre
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Tyler Evans's curator insight, July 18, 2013 7:25 PM

Take a look at this advertisement (and accompanying article).  For Orwell, good writers can create fresh, enduring metaphors.  They don't rely on "stale metaphors."  Considering this idea, be sure to focus on the three qualities of metaphors, as presented in this article.  How does this literary concept translate in the world of visual art?

Laurene Franzon's curator insight, October 13, 2013 12:51 PM

Neuromarketing par l'image

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Reviewing Neuroscience And Ads With Neuromatters’ Barbara Hanna

Reviewing Neuroscience And Ads With Neuromatters’ Barbara Hanna | ProfitGuider | Scoop.it

Those signs in the mall aren’t ready to talk to you – yet .

 

Today, when it comes to advertising, real-time insights into responses evoked at the neuro - or brain – level have only made their way into movies such as “Minority Report” (see clip) as Hollywood plays with the eerie potential of addressability. Nevertheless, last year’s acquisition of Neurofocus by Nielsen and the work of companies like Affectiva are early “mile markers” in the combination of marketing and neuroscience – a.k.a. neuromarketing.

 

For Neuromatters co-founder Barbara Hanna, who is a doctor of neuroscience, and her co-founders, they see applications across industries. Whether her company decides to go the “marketing” route remains to be seen as it is somewhat driven by the customers who arrive at their doorstep as they cobble together a range of projects unlocking the human brain’s potential and its limitations.


Via Ashish Umre
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7 Freaky Ways to Improve Your Marketing Strategy with Real Science - exploreB2B

7 Freaky Ways to Improve Your Marketing Strategy with Real Science - exploreB2B | ProfitGuider | Scoop.it
 Add Psychology for Insta-Appeal
It’s no wonder people hate marketers. I mean really - we’re in the business of climbing into people’s brains and convincing them that they can’t live another ...
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Neuromarketing: thinking beyond the lab :: StopPress

Neuromarketing: thinking beyond the lab :: StopPress | ProfitGuider | Scoop.it
Neuroscience provides us with deeper insights into how consumers think, feel and make decisions than ever available before and these insights have the potential to revolutionise traditional marketing practice by providing us ...
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Mobile Marketers Aren't Giving Consumer Psychology Enough Thought - PerformanceIN

Mobile Marketers Aren't Giving Consumer Psychology Enough Thought - PerformanceIN | ProfitGuider | Scoop.it
PerformanceIN
Mobile Marketers Aren't Giving Consumer Psychology Enough Thought
PerformanceIN
... of emarketing on smartphones, it is not.
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Marketing Is A Science Too, Not Just An Art - Business 2 Community

Marketing Is A Science Too, Not Just An Art - Business 2 Community | ProfitGuider | Scoop.it
Marketing Is A Science Too, Not Just An Art
Business 2 Community
Dominique Turpin, the president of IMD Business School, wrote an article earlier this week about how the Chief Marketing Officer is dead.
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Emilie Chappuis's curator insight, May 1, 2015 3:32 AM

MKTG// SCIENCE TOO N0T JUST ART DACADEMY

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A Closer Looker at Consumer Psychology - Psychology - About.com

A Closer Looker at Consumer Psychology - Psychology - About.com | ProfitGuider | Scoop.it
This might explain the current growth in consumer psychology, a specialty area that focuses on understanding how and why people buy goods and services. In addition to looking at the thoughts, motivations and influences ...
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Flattery: A Free Way to Increase Recall | Neuromarketing

Flattery: A Free Way to Increase Recall | Neuromarketing | ProfitGuider | Scoop.it

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they think it’s insincere. Now, research shows thatcompliments aid memory!

 

 

The Japanese researchers who conducted the study found that when subjects were given a task to learn involving motor skills, praise for their performance afterwards resulted in their remembering the task better than control groups who received no praise.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 18, 2013 7:49 AM

Grade school teachers use flattery all the time with students. When a student feels good about a task they preformed they are more likely to repeat the task the same way as before.


Flattery, a tool that we can use as marketers to help customers recall a product or service that was provided. Don't over use flattery or it may back fire.