From the article: 'Our Pinterest page, with about 8,000 followers, is driving as many sales as our Facebook page with nearly 85,000 followers.'
Chas Begley: This article on Home Accents Today consists of short interviews with retailers that are leveraging Pinterest to drive sales. As the quote above show a number of them are having considerable success.
The questions and answers cover a wide range of topics from special campaigns to competitions, what to pin to how to build followers.
For retailers thinking of using Pinterest there is plenty of useful information in the article which can be found here: http://goo.gl/OMoz8 ;
Chas Begley: There is no doubt that spammers are operating on Pinterest. This post on Mashable tells the cautionary tale of Michelle DiFilippo-Espinoza. Michelle's Pinterest images for her one person jewellery business were stolen and used by spammers to promote scams and even spread computer viruses.
Despite taking remedial action and informing Pinterest it took 10 days for Pinterest to remove the images during which time Michelle's business was harmed.
This is a nice decision chart to help you decide if Pinterest is for you. It's simple to follow and following the questions will give you an idea if putting time and effort into Pinterest is worthwhile for you.
US is obviously the major user based but I am surprised at the breadth and depth of pinterest usage across the world. 1.8% of pinterest page views come from Japan where most people don't speak English!
Some interesting statistics in this article about the impression Pinterest and other Social network sites are having on retail sales. One interesting stat is "32% of online shoppers have made a purchase based on what they’ve seen on Pinterest and other image-sharing sites". That's big business!
Chas Begley: Jim Nichols highlights 9 brands which he believes are using Pinterest effectively. The best thing about his list is that the cover various industry sectors including fashion, craft, wine, media, tech. photography, a college and a book publisher.
However I would have liked Jim to go into greater detail about why he feels these brands have been particularly effective.
Nevertheless worth a look to see how some companies are getting the best out of leveraging Pinterest.
You can read the full article on iMedia Connection:
This is a cool Facebook App that allows you to display your facebook images and related comments in a format similar to Pinterest. Really tlike this idea and plan to implement on my Jigsaw2order facebook page.