Professional Services Marketing
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How professional services firms can develop a social strategy | SmartBlogs

How professional services firms can develop a social strategy | SmartBlogs | Professional Services Marketing | Scoop.it
With the online marketing revolution that’s taking place in the professional services industries, social media can’t be ignored.
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Why strategic media relations matters for professional services organizations

WordWriter Jeremy Church discusses why strategic media relations matters for professional services organizations. (Create a comprehensive marketing and business development plan with just a little help.
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Bright ideas for professional services firms’ websites | Grist

Bright ideas for professional services firms’ websites | Grist | Professional Services Marketing | Scoop.it
Clearly, clients don’t engage professional services firms based on a website alone. But there are significant benefits to be realised by treating your website as an integrated part of business development strategy.
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How to Leverage LinkedIn for Professional Services Marketing

How to Leverage LinkedIn for Professional Services Marketing | Professional Services Marketing | Scoop.it
For professional service marketers, LinkedIn provides numerous ways to connect with key decision makers, showcase your firm’s expertise, build a personal brand, conduct market research and gather competitive intelligence.
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Law Firm Marketing Eight Words that Pay You - Rainmaker Lawyer Consulting

Law Firm Marketing Eight Words that Pay You - Rainmaker Lawyer Consulting | Professional Services Marketing | Scoop.it
There are eight magic words that can boost your law firm marketing plan. This article provides the details.
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5 Top Tips For Professional Services Social Media Marketing

5 Top Tips For Professional Services Social Media Marketing | Professional Services Marketing | Scoop.it
5 best practices for professional services social media marketing.
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Finance and Marketing: a meeting of minds over metrics? | Cambridge Marketing College – Alumni Media Hub

Finance and Marketing: a meeting of minds over metrics? | Cambridge Marketing College – Alumni Media Hub | Professional Services Marketing | Scoop.it
I’ve been catching up on some reading recently and was particularly taken by a McKinsey article called ‘Why can’t we be friends? Five steps to better relations between CFOs and CMOs’ (McKinsey content is free to download, but you need to register). The article covers some well-trodden ground regarding the supposed paranoia a marketer should...
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A new blog post I've written on Marketing Metrics

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Study: Thought Leadership Essential to Professional Services Marketing But Does Not Bring Much Differentiation | Data-Driven Marketing Network

Study: Thought Leadership Essential to Professional Services Marketing But Does Not Bring Much Differentiation | Data-Driven Marketing Network | Professional Services Marketing | Scoop.it
This is the conclusion of a new study by strategy and communications consultancy Man Bites Dog, “Three quarters (75 percent) of professional services marketers see thought leadership as the greatest source of differentiation for their firm, and 87...
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Thought Leadership Essential To Professional Services Marketing

Thought Leadership Essential To Professional Services Marketing | Professional Services Marketing | Scoop.it
Three quarters (75 percent) of professional services marketers see thought leadership as the greatest source of differentiation for their firm.
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How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3) - MarketingProfs.com (subscription)

How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3) - MarketingProfs.com (subscription) | Professional Services Marketing | Scoop.it
MarketingProfs.com (subscription) How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3) MarketingProfs.com (subscription) Marketer: "And then use this 'Share' button in your LinkedIn account to share with your network the links...
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A Simple Guide to Inbound Marketing for Solicitors - Tips & Ideas

A Simple Guide to Inbound Marketing for Solicitors - Tips & Ideas | Professional Services Marketing | Scoop.it
Are you a lawyer or a solicitor? Then why not read this simple guide on inbound marketing for solicitors to help you get more clients.

Via Marketing Colleges
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Digital marketing strategy in professional services and B2B firms

Digital marketing strategy in professional services and B2B firms | Professional Services Marketing | Scoop.it
The essential ingredients of a B2B Digital Strategy
Professional service marketing has rarely ever been about creating immediate business transactions.

Via Thomas Faltin
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Professional Services Marketing: Strategy and Tactics by William ...

Professional Services Marketing: Strategy and Tactics by William ... | Professional Services Marketing | Scoop.it
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health ...
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Professional Services Research & Marketing | Hinge

Professional Services Research & Marketing | Hinge | Professional Services Marketing | Scoop.it
Interested in free professional services marketing #content? Check out the content library from @HingeMarketing http://t.co/X7KEOt7O8n
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Forward Legal Marketing: Grammar Tips to Improve Your Blogs and ...

Here are some useful blogs and websites that provide grammar tips to help improve your blogs and websites. Attorney at Work. Attorney at Work's Get to the Point is a monthly column focused on helping you communicating ...
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Boost Your Professional Services Sales With Marketing Automation

Boost Your Professional Services Sales With Marketing Automation | Professional Services Marketing | Scoop.it
A primer on marketing automation for professional services firms.
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How Can Professional Services Firms Boost Their Value? | Hinge

How Can Professional Services Firms Boost Their Value? | Hinge | Professional Services Marketing | Scoop.it
At Hinge, we’ve researched the role that reputation and visibility has on brand strength. Learn how a strong brand relates directly to a firm's valuation. (How Can Professional Services Firms Boost Their Value?
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How To Find Dirt Cheap (Legal) Images To Use In Your Marketing

How To Find Dirt Cheap (Legal) Images To Use In Your Marketing | Professional Services Marketing | Scoop.it
This post is important... really important.  Share it with every internet marketer, blogger, or website owner you know.

Why?
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Differentiation Guide for Professional Services Firms | Hinge

Differentiation Guide for Professional Services Firms | Hinge | Professional Services Marketing | Scoop.it
In this guide from Hinge, learn how to find your firm's differentiators and create an effective differentiation strategy to set your firm apart.
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How Buyers Evaluate Professional Services Providers

How Buyers Evaluate Professional Services Providers | Professional Services Marketing | Scoop.it
Sales - Asked how they check out potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to ...
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So websites still matter!

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Legal Risks Brands Should Consider When Using Social Media Marketing | Trademarks and Brands

Many brands use social media channels to demonstrate a more personal touch and to gain consumers’ attention.
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A good little bit of advice on what to check when using social media in your marketing mix

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Legal Marketing Services: 10 Tips to Improve Presence and Caseload

Legal Marketing Services: 10 Tips to Improve Presence and Caseload | Professional Services Marketing | Scoop.it
Effective Legal Marketing Services Create a Consistent Web Presence: The tips below will help you create that winning web presence and increase caseload.
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Some good simple reminders
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Is big data too big for professional services firms? | Stanton Allen - Keeping Data Simple

Is big data too big for professional services firms? | Stanton Allen - Keeping Data Simple | Professional Services Marketing | Scoop.it
Big Data, everyone’s talking about it, but what does Big Data mean to professional services firms? Read our blog to find out.
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I'm intrigued by the potential of big data and its relevance to professional services marketing and customer intelligence, so was pleased to have this blog post recommended at yesterday's PSMG conference. Worth a read.

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Social Capital is the New Marketing - The Law Insider

Social Capital is the New Marketing - The Law Insider | Professional Services Marketing | Scoop.it
RT @lawinsider: Social Capital is the New Marketing - The Law Insider http://t.co/1cg5PAmTXA

Via Marketing Colleges
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Social media for professional services marketing - Smart Insights ...

Social media for professional services marketing - Smart Insights ... | Professional Services Marketing | Scoop.it
Professional services marketing: Build a business case for social success Social media adoption has been rapid within organisations serving consumer market. Marketing topic(s):Social media strategy. Advice by Graham ...
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