Professional Services Marketing
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Rescooped by Jeff Pawlow from Public Relations & Social Media Insight
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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | Professional Services Marketing | Scoop.it
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....


Via brandideas, mojo3, Jeff Domansky
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Rescooped by Jeff Pawlow from MarketingHits
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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Professional Services Marketing | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Carlos Polaino Jiménez's curator insight, April 2, 2014 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Ted Peetz's curator insight, July 25, 2014 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

Rescooped by Jeff Pawlow from Transmedia: Storytelling for the Digital Age
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6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark"

6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark" | Professional Services Marketing | Scoop.it

What do "Raiders of the Lost Ark" and Ikea have in common? They both create overtures--opening sequences that communicate what comes next.


Via The Digital Rocking Chair
Jeff Pawlow's insight:

An interesting read about how you can "script" your BD efforts. Plus, who doesn't like Indiana Jones!

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William Hulbert's curator insight, November 5, 2014 8:23 PM

This article draws a parallel between "show biz" and branding by explaining the concept of an overture. The article explains that the introduction to a brand helps drive its success. For example, for In-N-Out Burger, the kitchen is open and you can watch your food being cooked. A direct result of this is customer perception of fresh, nothing-to-hide, good food. While judging a book by its cover is a part of human nature, this article covers the first chapter of the book - to some a deciding factor whether or not they will continue to read. The "overture" of a brand helps fortify it and give it depth, which is extremely important in today's society.

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How To Use LinkedIn To Promote Your Professional Services

How To Use LinkedIn To Promote Your Professional Services | Professional Services Marketing | Scoop.it
No matter the industry you're in, if your livelihood and business revolve around selling professional services, LinkedIn is the network of your dreams. And no, it isn't just a resume placeholder, nor is it a place only for recruiters.
Jeff Pawlow's insight:

I thought you'd enjoy this read given the content of our classes this week! Have a fantastic weekend everyone!

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