Robin Good: Sonia Simone at Copyblogger has a good, valuable article, on learning how to create an online sales letter without utilizing those silly, counterproductive and hyped-up web marketing techniques that populated much of the online sales letter panorama.
As you do not really need to write in red all-caps characters your sales letter title, nor need to use the yellow emphasizer to highlight every other marketing sentence, here is some good advice on how you can start thinking and executing differently your sales letter title and key content points.
From the article intro: "In other words, we’ll take the same persuasion techniques that the high-pressure guys use, but we’ll creatively adapt them to a social media audience that hates hype and hates salespeople (or at least they think they do). "
Robin Good: if you want to get a glimpse of what are going to be some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one.
Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work.
The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price.
A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends.
Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach.
It should be used as a model.
Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10
Is it OK to tweet during a business conference? Should you stand up when shaking hands? Do you get the boss a holiday gift this year? These are all common etiquette questions that Anna Post can answer.