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Magazine on communication related to work and civic activity.
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Rescooped by Rosário Durão from Business Improvement
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Key Steps To Building Your First Small Business Website

Key Steps To Building Your First Small Business Website | Professional Communication | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, December 11, 2013 12:44 AM

 

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.


Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.


This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

5stardelhihotels's curator insight, December 11, 2013 1:07 AM
nice post
harish magan's curator insight, December 13, 2013 10:18 PM

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.

 

Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.

 

This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

Rescooped by Rosário Durão from Brand Storytelling
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Websites Are A Story: Telling stories with your designs

Websites Are A Story: Telling stories with your designs | Professional Communication | Scoop.it
Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way...

 

I really like this article because it approaches websites as a total narrative which all starts in its design. Notice I did not say text!

 

Yep -- design comes first and that is where the narrative for your business starts.  Ultimately your website needs to move the viewer along a story arc that leads them to take some action -- like buy your product/service.

 

Treating your web pages as discrete pages is not creating an overall narrative. Sure -- the content of each page needs to be crafted as a story. But all the pages need to link together to create a narrative. This is more than just page linking in technical terms.

 

So read this article for the insights about designing your entire website as a narrative. The author has great ideas and tips, along with examples. 


Via Karen Dietz, Héber Sales
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