Professional Communication
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Professional Communication
Magazine on communication related to work and civic activity.
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Why We All Need Design Thinking

Why We All Need Design Thinking | Professional Communication |

Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics.

Via Eric_Determined / Eric Silverstein
Astrid F. Kowlessar's curator insight, July 25, 8:10 PM

By meeting customer needs through creative problem solving, technological possibilities, and consumer-based strategies, it's possible for any company in any industry to excel.


Here are key reasons you need to consider Design Thinking:


Design Thinkers Are Problem Solvers

Design Thinking Leads To Innovation

Leaders Should Be Design Thinkers

Cross-Functional Training Leads To Design Maturity


Are you ready to embrace Design Thinking to stay competitive in today's fast-moving business and consumer driven climate?


tonnytran's comment, July 25, 10:46 PM
AcrobaticDesigns's curator insight, July 26, 12:35 AM
#DesignThinking: here creativity takes over problem solving, leads to innovation which could benefit customer in the long run.
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How to reach ultimate #Customer #Experience?

In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics c…

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, September 14, 2014 2:59 PM

Great slideshare from Scott Liewehr.

Two key slides I particularly liked:

#Customer Perceived Experience minus Customer Expected Experience = Customer Satisfaction

#Brands that don't view the consumer empowerment phenomenon as an opportunity will die!

Do you agree with both?

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The end of 'green' Jeremy Heimans at TEDxSydney

Jeremy Heimans is co-founder and CEO of, a social enterprise that mobilises millions of citizens and consumers to help solve global problems. Pur...
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How Simple Questions Lead to Great Innovations

How Simple Questions Lead to Great Innovations | Professional Communication |
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies:
Therefore, what? This question arises when you spot or predict a trend and wonder about its consequences. It works like this: “Everyone will have a smartphone with a came

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, April 22, 2015 12:48 PM

If you had to come up with one keyword when it comes to #innovation, what would you use?

I would start with #Simplicity, share yours.

Sir Richard Branson: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”

#CX  In a #Mobile First world, continuous opportunities for improvement.

ProPM Canada's curator insight, April 28, 2015 10:47 AM

Hands-free, integrated car stereos, smart thermostats,...all responses to a need that were simple and logical.

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Without A Strategy, There Is No ROI

Without A Strategy, There Is No ROI | Professional Communication |

The bottom line – when you create channels and get to strategy later, your site is more likely to fail.

"By giving yourself no real direction or the accountability of a strategy, your channel has a high probability of dying a very public death, joined possibly by a hallow Twitter egg, months or years of inactivity, and, oh yeah, the company name."


Social media channels cannot be started as tests. Even though there is a low barrier of entry to create these channels, they are still living, breathing examples of your company and its reputation. 

Clear objectives and measureable goals must be outlined from the onset.


Without a strategy, there can be no ROI.  

Hence, the return must be defined through objectives and ultimately development of strategy.


Looking at the following 5W’s + How…


Who: Identify and target the people you are trying to reach

What: Learn what are they saying and what is important to them.

When: Determine how often are they engaging and when to engage in real-time and at the right time.

Where: Discover the networks, communities, and technologies that facilitate conversations as you design a “build and/or join” approach.

Why: Define why we should engage, why customers will value our engagement, and why this makes business sense for us based on our objectives and goals.

How: Develop a strategy that communicates how you will add value to the community, the bottom line, and the technologies and channels that will enable engagement and desired outcomes.


By Danna Vetter.


Via maxOz
maxOz's comment, August 16, 2012 8:24 PM
Thank You Alessio for Sharing x
maxOz's comment, August 17, 2012 7:22 AM
Mertens Thanks For Sharing, Michele
maxOz's comment, August 22, 2012 4:18 AM
Sacha Thank You For Sharing Cheers Michele