Professional Communication
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Professional Communication
Magazine on communication related to work and civic activity.
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Scooped by Rosário Durão
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Web science: a new frontier

During the past 20 years, humans have built the largest information fabric in history. The World Wide Web has been transformational. People shop, date, trade and communicate with one another using it. Although most people are not formally trained in its use, yet it has assumed a central role in their lives. Scientists and researchers cannot imagine their work without it. Governments interface to their citizens using it. Media are seeing the nature of their industry change because of it. Travel, leisure, health, banking, any sector one can think of are changed by what we have created.

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Rescooped by Rosário Durão from Brand Storytelling
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Enter the Storytelling Matrix

Enter the Storytelling Matrix | Professional Communication | Scoop.it

The Storytelling Matrix — a basic framework that plots any brand’s narrative executions along three axes (Activity, Complexity, and Personality). As this simple video explains, these points are used to measure and then maximize meaningful interaction among different target audiences, who logically respond differently to different storytelling methods.


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