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Magazine on communication related to work and civic activity.
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Rescooped by Rosário Durão from Visual*~*Revolution
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What are you doing to make writing real in your classroom?

What are you doing to make writing real in your classroom? | Professional Communication | Scoop.it

From Mark Gleeson's great blog:

Are your students writing for you or themselves? Are your students writing for you or for a real audience? Are your students writing because they have to and don’t know or because they want to and have a purpose? Have you thought about what you are doing to make writing real in your classroom?


Via Andrea Zeitz
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Rescooped by Rosário Durão from Brand Storytelling
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Enter the Storytelling Matrix

Enter the Storytelling Matrix | Professional Communication | Scoop.it

The Storytelling Matrix — a basic framework that plots any brand’s narrative executions along three axes (Activity, Complexity, and Personality). As this simple video explains, these points are used to measure and then maximize meaningful interaction among different target audiences, who logically respond differently to different storytelling methods.


Via Héber Sales
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