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Social Media: What Most Companies Don't Know - Harvard Business Review

Social Media: What Most Companies Don't Know - Harvard Business Review | Professional characteristics of digital communication | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Lingua Digitalis's curator insight, November 28, 2013 6:23 PM

wow, how relevant. check out the original report too: http://www.sas.com/resources/whitepaper/wp_23348.pdf

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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | Professional characteristics of digital communication | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 12:48 PM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 9:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

Henri RUET's curator insight, March 6, 2013 7:22 PM

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Seeking Social Business Leaders For 2013 - The BrainYard - InformationWeek

Seeking Social Business Leaders For 2013 - The BrainYard - InformationWeek | Professional characteristics of digital communication | Scoop.it
Help us identify the organizations making the best use of social technologies in support of their businesses. We will showcase the winners at the E2 Conference in Boston.
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Small Business Blog - You're the Boss Blog - NYTimes.com

Small Business Blog - You're the Boss Blog - NYTimes.com | Professional characteristics of digital communication | Scoop.it
You're the Boss offers small business owners and entrepreneurs the opportunity to compare notes, ask questions, get advice, and learn from each other’s mistakes.
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Social Media Etiquette for Professionals

This article contains timely tips on how to maintain a professional image with colleagues while engaging effectively in social media.
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Professional characteristics of digital communication | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
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LinkedIn Marketing Tips for Promoting your Business - Sure Web Traffic

LinkedIn Marketing Tips for Promoting your Business - Sure Web Traffic | Professional characteristics of digital communication | Scoop.it
Let's face it, social medias are an awesome way to brand yourself and your business. But if your looking for decision makers and people that are networking
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6 Tips to Build Your Personal Brand on LinkedIn

6 Tips to Build Your Personal Brand on LinkedIn | Professional characteristics of digital communication | Scoop.it
Learn how to effectively use LinkedIn to boost your personal brand online and generate new business
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